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    • Hair Care
    • How To

    How to Care for Your Hair Ahead of a Salon Appointment

    Let’s be honest – few (to none) of us pitch up at the salon with hair that’s perfectly prepped. We’re there to place our hair in the hands of professionals for a luxury hair care experience, so why put effort into washing, nourishing, and even brushing it beforehand? The thing is, dear beautiful people, is […]

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    • How To

    How to Add Impressive Volume to Fine Hair!

    We care about your hair just as much as you do and that’s why, in this article, we sought advice from our famous hair maestro, Rossano Ferretti, himself. This advice will help you to “pump up the volume” as they say, without resorting to harsh chemicals that will do more damage than good! But first […]

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    • Hair Care
    • How To

    How to Protect Your Hair When Swimming – The Chlorine Effect

    Summers are made for fun! Think “beach trips, late-night dips in the pool, and days spent at the lake.” However, swimming can totally wreak havoc on your gorgeous locks, with chlorine being the number one culprit. This chemical has its perks, but its effect on your hair is not one of them! The good news […]

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    • Hair Care
    • How To

    How to Get Glossier Hair: Rossano Ferretti’s Guide to Glossy Hair Care

    Bold and beautiful is our Italy – but our lush landscape would be dull without the sparkling ocean that caresses the contrasting coastline. The deep, inviting blue water adds to our Italian enchantment! Call it a “finishing touch,” if you must! Just like the sea completes the place that gave birth to our brand; nourished, […]

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    • How To

    How to make hair grow faster

    Dreaming about long, luscious locks? In this article, we’ll discuss how to make hair grow faster – the natural way! If we had a magic potion that would make your hair grow centimeters overnight, trust us, we would share it with you! But until such formula exists, we prefer to encourage hair growth using a […]

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    • Get the Look
    • Hair Care
    • How To

    How to get fluffy hair in 7 easy steps

    Rossano Ferretti Parma has always been passionate about natural hair that’s soft and delectably fluffy – and this is why we are elated that free-flowing hair with a touch of “fluff” is becoming increasingly ‘mainstream’ – it’s about time if you ask us! Even blow-out queens such as Adele are embracing this natural look, and […]

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    • How To

    How to layer your hair care products

    Ever wonder if you’re applying your luxury hair care products in the right order? This guide sets the record straight! Here, we’ll walk you through the steps of applying your products in an order that will enhance their abilities – so that you walk out that door with salon-quality hair every time! Side note: you […]

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    • Hair Care
    • How To

    How to repair your hair after the party season

    The streamers have settled on the ground and the Christmas trees have been moved to the curb – party season is officially over! Now what? Now it’s time to take care of yourself as you start the new year with a BANG! In our world, this self-care extends to your hair. Hair recovery after the […]

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    • Hair Care
    • How To

    New Year’s hair care resolutions

    There is something undeniably alluring about the fresh start that a new year brings. The festive air has a way of invigorating our souls as we recharge for the months ahead. But while it can be the perfect time for a change, we’re not ones to re-invent the wheel. We believe that each person has […]

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