Anti-ageing hair care: Flow with time

Ageing is a natural process, and, if you allow it to be, it can be beautiful. But we understand if you want to hold onto that youthful look just a little longer. As they say, true beauty lies in the hands of the beholder.

Like our skin, hair evolves over time. It may not wrinkle in the same way, but it can become drier, thinner, and weaker. In Italian we say, “tutto arriva nella vita, presto o tardi.” This translates to, “everything comes in life, sooner or later.” But, while we must get on in years, there are anti-ageing hair products and treatments that can calm the process.

Following the guidance of our Hair Maestro, Rossano Ferretti himself, this anti-ageing hair treatment guide uses a natural, gentle approach to keep hair nourished, vibrant and full of vitality. The journey is, then, one with softer, more pliable, and radiant hair that lingers throughout the senior years. After all, ageing gracefully does not mean simply resigning effort and care, nor does it mean aspiring to look like you are 20-something. We suggest a delicate balance of flowing with time and adjusting your hair care routine to soothe the ageing process.

Why does hair age?

There are several reasons why hair ages. Some are internal, while others are external. As we get older and our cells age, processes such as blood circulation slow down. This means oxygen and nutrients fail to reach and nourish hair follicles as excessively as in our younger days. At the same time, exposure to elements such as the sun, pollution, harsh chemicals, and even heat styling can speed up the hair ageing process, turning strands frail long before their time.

Prevention tips for anti-ageing hair

While we cannot stop the ageing process, we can slow it down and take steps to help reduce some of the damage. We can also help ageing hair hold on to its lustre, so that it matures exuberantly. The right ageing hair products and a gentle haircare routine will help to slow down hair maturation.

What is anti-aging hair care?

Anti-ageing hair care is devoted to nourishing hair to restore nutrients and moisture that the body may no longer be able to produce without help. A healthy, wholesome lifestyle is essential, and plenty of water and nutritious eating will make a notable difference (think long, lazy days where healthy Mediterranean inspired meals are enjoyed under the blue skies and in the invigorating fresh air). Scalp care is also essential. Our scalps are often overlooked and don’t get the self-care needed to form a fertile foundation for our locks. The beauty of our hair depends on the health of the skin beneath it, sì?

Treatment tips

Below, we share a routine for the best hair care for ageing hair. It includes a routine for your scalp, with the goal of restoring your hair’s sprightly look and feel while slowing the hair ageing process subtly yet notably.

Healing and stimulating the scalp

Exfoliate and detoxify your scalp weekly with a gentle, invigorating scalp scrub. This will help to remove impurities such as dead cells and product build-up. A professional scalp scrub will also tantalisingly infuse the skin on your head with ingredients that can protect it from more damage, all while harmoniously stimulating cells to increase oxygen flow.

Strengthening strands

The stronger your strands are, the more resilient they are. This means they won’t fall prey to harsh external elements as easily. Rossano Ferretti’s Vita Collection is the ideal solution for hair that’s frail and yearning for devoted attention and extra reinforcement.   Drawing inspiration from the quenching autumn rains that revitalise the Tuscany countryside, this collection includes a shampoo, hair mask, and serum that collectively work to strengthen strands, rejuvenating them in the process.

Volumising for thickness

Ageing hair thins out over the years. We recommend a luxury hair care routine that includes the Grandioso collection to make your hair feel and appear delectably lush. *Alternate between Vita and Grandioso products to encourage rejuvenated, volumised hair. Containing over 92% naturally derived ingredients, this shampoo, conditioner, and volumising spray adds instant lift and buoyancy to hair, thus giving it that vibrant, youthful look.

Restoring moisture

Moisturising anti-ageing hair care products are needed to treat thirsty strands that are eager to sip from the “fountain of youth.” For this, we advocate our award-winning Prodigio pre-wash regenerating treatment. A small amount goes a long way, and adding this step to your hair-washing routine will help to maintain and harmonise moisture levels in your hair so that it’s softer and looks and feels “renewed” to the touch. It also adds elasticity to your strands so that you can continue to shape your locks into flowing, youthful styles.

Repairing damage

Biology ensures that ageing is inevitable. But products such as RF’s Prodigio Oil can prevent and repair the damage, so that hair ageing is slowed down but also treated. Apply this protective, renewing treatment to your hair as a final touch after styling. You can also apply it to wet hair if you prefer to allow your locks to air dry naturally. The weightless formula works to seal split ends and protects the hair shaft from external elements that may play havoc with healthy hair. The result is lustrous, smooth hair that emanates youthful radiance.

At Rossano Ferretti Parma, we believe that everyone can age beautifully, naturally. Our natural, vegan and cruelty-free products and routines are created to nurture youthful attributes that linger while enhancing ageing and aged hair so that it basks in seniority.

“One day you will look back and see that all along you were blooming.”

– Morgan Harper Nichols