Creating a legacy
For the last three decades Rossano travelled all over the world to understand every hair kind and culture and has been very influential within the hair industry thanks to his skills, not only as a hair artist but also as a writer, TV personality & business mentor. Regarded today as the global hair ‘Maestro’, Rossano is highly respected within the hair and beauty industry.
“We have been passionately taking care of hair for three generations, and now we have the power to bring our expertise to premium, independent Salons.” Rossano Ferretti
Our partners are carefully selected in the knowledge that our products will be housed in like-minded premium salons. We do not have an in-house sales team, instead, we create partnerships by fostering unique and meaningful relationships.
Since the brand’s inception Rossano has continued to grow an acclaimed international network where you can find Rossano Ferretti Parma products in some of the most exclusive hair spas in many of the most prestigious hotels around the world such as LVMH’s Cheval Blanc, Park Hyatt and Four Seasons, to name a few.
Creating tomorrow’s Hair Artists
For over three decades we have inspired hairdressers to continually elevate their unique skillset and develop themselves into true Hair Artists. As official Partners, salons are given access to world-class education and training on RF products, which includes specialist client consultation & philosophy, elite level techniques on cutting and styling as well as our renowned Hair Spa treatments. All designed to elevate the salon moment to a more sophisticated and premium client experience.
Drawing inspiration from the rich Italian landscape, each formula uses innovative skincare technology and up to 99% natural ingredients. Each unique blend is cruelty-free, vegan and includes wholesome natural ingredients without the use of harsh chemicals.
No Harsh Chemicals
Made in Italy
Creating cosmetics for hair
- Formulas Truly professional, created for specific hair types & needs.
- Lightweight Allowing for product layering for unique results.
- Ultra absorbent Leaves behind no stickiness or residue.
- Highly concentrated Natural formulas requiring minimal product use.
Creating unique experiences
‘More than just a shampoo’, we provide partners with the opportunity to create memorable experiences with their clients, opening the doors to a new world of hair artistry and spa-inspired moments of hair sophistication.
All hair spa treatments are tailor made to suit the individual client’s hair needs, whether it be to restore shine and hydration, fortify and add resilience or repair damage. Designed to give clients a unique and unforgettable salon experience, our hair wellness treatments feature the RF signature relaxing and therapeutic scalp massage to create moments of pure bliss.
We don’t sell our products on Amazon or through discount retailers; nor do we authorise anyone else to sell our products through those channels. We aim to balance fair access to our products for consumers with maintaining a level of exclusivity to support local, independent hair salons who provide great service to their clients and deserve amazing products to help them compete in a world driven by globalisation. This is why we always recommend consumers buy Rossano Ferretti products through our approved partner network.
Through our digital channels we aim to captivate, disrupt, and inspire through beautiful, Italian-inspired content. By sharing our unique content with our partner network, salons can enthral and delight followers with engaging and memorable content, designed to increase salon footfall and product awareness.
Award winning products
Global consumer & Industry awards for incredible product performance, Green technology and innovation.
Creating global TV Talent Shows
Rossano is the host and head judge of a brand-new, revolutionary and ground-breaking global TV show: Hairstyle: The Talent Show, set to air in 2023 in multiple countries and will see an all-star judging panel featuring celebrity guests. Co-created with Shine Iberia, (the makers of shows like Sewing Bee, MasterChef and The Voice) the exciting new talent show is set to shine a new light on hairdressing industry.
“My goal is to help elevate my beloved hair industry, to help viewers understand the skills, artistry, passion and expertise that goes into being a hairdresser, so they hopefully gain a new respect and understanding of this art form” – Rossano Ferretti