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How to treat hair loss and thinning

If anyone knows how beautiful hair can be, it’s us, the Rossano Ferretti team. Healthy locks inspire confidence and can be an extension of our personalities. It’s understandable that we want to hold onto our hair! That’s why we’ve created a formula that can help to prevent and treat hair loss and thinning.

Before we share our secrets with you, it’s important that you know which condition you fall under, because hair loss and hair thinning are two very different things.

Vita Rejuvenating Shampoo
Vita Rejuvenating Mask
Vita Rejuvenating Serum

The difference between hair loss and hair thinning

Hair loss occurs when hair strands shed from the root or when there’s hair breakage from the scalp.  In worst-case scenarios, hair loss can be diagnosed as a condition called “alopecia,” where hair shaft abnormalities increase hair loss.

Hair thinning, on the other hand, is where strands begin to grow thinner and finer. Hair thinning occurs naturally as we begin to age and is very common in older men.

Blonde girl fixing her hair in front of a mirror.

Causes of hair loss or thinning

Both conditions have similar causes, with genetics being a popular stimulant.

However, other common causes include:

  • Poor nutrition
  • Stress
  • Medical conditions
  • Reactions to certain medications
  • Harsh chemicals
  • Environmental stressors (such as pollution)
  • Over-stimulating hair with heat and brushing
  • Dry, dehydrated locks

The good news is that there are preventative tips for both hair loss and hair thinning (for women and men) as advised by the hair experts! There are super simple ways to make your tresses look thicker, fuller, and radiantly healthy.  

Enter Rossano Ferretti Parma’s collection of Italian-inspired luxury hair products designed to infuse hair with moisture and nutrients that plump up strands – for hair that’s luscious and full like the Tuscan landscapes. Bellissima!

Bonus tip: Take our free online hair quiz to discover your own personalized hair care routine.

How to prevent hair thinning and hair loss?

Hair thinning or hair loss can be controlled by following a simple haircare routine. Using the right hair products, you can stimulate healthy hair that’s less prone to thinning, hairfall, and breakage.

Here’s our remedy:

Nourish your scalp

Starting at the root of the problem; a good scalp scrub will help create a foundation for healthy hair regrowth. For this, we recommend Prodigio Cleansing Scalp Scrub. Featuring natural ingredients such as mandarin orange, olive, and peppermint, this lux shampoo scrub works to gently exfoliate your scalp while infusing it with nourishing, healing properties. Simultaneously, the formula effectively removes impurities, excess oils, product build-up, and dead skin cells. The result is a clean, supple, healthy scalp that can accommodate and support healthy, strong, hair growth.

Use Prodigio scalp scrub once a week by replacing it with your regular shampoo!

Rossano Ferretti Parma's Prodigio scalp scrub.


Wash with care

Some shampoos and conditioners can weaken hair. This is especially so if they contain sulfates! Sulfates are great for cleansing, but they can also cleanse away natural hair oils that help to protect our strands so that they can grow thick and long.

Our advice is to use a gentle hair wash range that focuses on adding moisture to hair instead of removing it in excess.

Try our moisturising Vita rejuvenating routine to revitalise your hair for fuller-looking locks that are fortified, supple, youthful, and indulgently clean! The collection features Vita Rejuvenating Shampoo – the best shampoo for thin hair and hair loss (targets hairfall concerns)!

*Once your hair is washed, allow it to dry naturally, avoiding hot styling tools when possible to reduce the risk of weakening strands.

Rossano Ferretti Parma's Vita rejuvenating routine with the rejuvenating shampoo, the rejuvenating mask and the rejuvenating serum.


Deep conditioning

Hair conditioner is good for softening hair, but deeply conditioning your locks with a quality hair treatment will aid in repairing damaged strands.

This is where we are eager to introduce our revolutionary Prodigio Regenerating Pre-Wash Treatment. Enriched with nourishing ingredients such as olive, shea butter, and keratin, this intense formula has been designed to replenish, renew, and regenerate for healthy hair and scalp. After just one application, your hair will feel stronger with each strand possessing more elasticity, as well as being more supple and easier to style.

Simply run this treatment through the lengths of your hair once or twice a week prior to cleansing with Vita shampoo.

Seal the hair shaft

Complete your routine by applying Prodigio Regenerating Hair Supplement to your locks. This magical formula can be applied to wet or dry hair and is perfect for keeping your hair strong, protected, and recharged! Just a small amount enriches your strands with oils that penetrate deep to seal split ends and regenerate hair that’s prone to thinning and breaking. It’s the perfect finishing touch to your styling ritual!

Rossano Ferretti Parma's Prodigio regenerating treatment and the regenerating oil.


Knowing how to prevent hair loss and thinning is as easy as following a simple haircare routine that includes professional hair care products designed to effectively strengthen, heal, plump up, and fortify hair … luckily for you, Rossano Ferretti Parma knows just how to target your hair concerns, providing you with a solution to beautiful, thicker hair!

Take our free online hair quiz to discover your own personalized hair care routine and enjoy healthy and nourished hair with Italian Designer Haircare.