NEW! Vita Rejuvenating Conditioner for Stronger, Softer Hair
If you’re looking to revive thin hair or strengthen fragile hair, the Vita Rejuvenating Conditioner is the perfect choice. Specifically formulated for maturing or depleted hair, this lightweight and gentle conditioner not only restores strength but also enhances softness, making it ideal for those with weak, brittle hair that lacks vitality and lustre. With its unique pro-ageing formula, the new Vita Rejuvenating Conditioner supports the health of every hair fibre, helping you achieve frizz-free hair that’s both touchably soft, vibrant, youthful and strong.
Featured Products
Vita Rejuvenating Conditioner
Vita Rejuvenating Shampoo
Vita Rejuvenating Mask
Harnessing Nature for Healthier Hair
The Vita Rejuvenating Conditioner stands out thanks to its unique, skincare inspired and dermatologically tested formula, which is made with 95% naturally derived ingredients. Each element works in synergy to fortify, soften, and protect thin, fragile or depleted hair without weighing down thin strands or feeling heavy:
Shea Butter: Known for its intense moisturising and cell regeneration abilities thanks to an abundance of natural fatty acids, shea butter has been specially formulated to harness its unique restructuring capabilities, which are especially beneficial on dry and fragile hair.
Coconut: A powerhouse of hydration, coconut oil helps soften rough hair texture, leaving it smooth and shiny. Our formula is specially designed for thin or weak hair which means gentle hydration without weighing hair down.
Avocado: Lightweight yet rich in essential nutrients, avocado oil helps to protect and fortify fragile hair, reducing breakage and helping prevent further damage to the hair’s structure.
These key active ingredients create a hydrating experience without weighing down thin hair, ensuring your hair stays soft, light, and full of life.
Why Vita Rejuvenating Conditioner is Perfect for Maturing Hair
Strengthening Conditioner: As hair ages, it becomes more fragile and prone to thinning, breakage, and a weakened structure. The Vita Rejuvenating Conditioner reinforces each hair fibre, helping to restore strength and resilience. It combats the natural weakening that comes with maturing hair, protecting it from daily wear caused by brushing, heat styling, and external aggressors like pollution and UV exposure.
Nourishment for Ageing Hair: Over time, hair loses its natural oils and moisture, often becoming dry, coarse, or brittle. The conditioner deeply nourishes ageing and greying hair, restoring softness and a silky texture while taming frizz that can become more pronounced with age. This results in hair that feels softer and smoother without compromising natural volume.
Helps Reduce Hair Fall: As we age, hair can become thinner and more prone to hair fall. The Vita formula fortifies and hydrates the hair, improving elasticity and reducing the risk of breakage from mechanical stress or age-related weakening. This helps maintain hair density, leaving strands less likely to fall or shed prematurely.
Pro-Ageing Benefits for Grey Hair: Greying hair often becomes drier and duller over time, and more susceptible to damage. Vita’s pro-ageing formula protects and nourishes grey strands, helping to reduce brittleness and promote healthier, more radiant looking hair. It actively combats the visible signs of ageing, such as excessive shedding and dullness, ensuring that maturing hair maintains a youthful vitality that is timeless and elegant.
Maximize Your Hair Routine with Vita Rejuvenating Mask
For those times when your hair needs deeper care, pair the conditioner with the Vita Rejuvenating Mask. The mask offers an intensive strengthening treatment and can be used pre- or post-shampoo, further reducing breakage and boosting the health of your hair fibre. Together, the conditioner and mask create the perfect duo to rejuvenate maturing hair, bringing out its natural strength and vitality.
Stylist recommendations:
For dull, weak hair: Use the Vita Conditioner after every shampoo wash for regular hair maintenance and care.
For extremely fragile, dry hair: Incorporate the Vita Rejuvenating Mask as a pre-wash treatment. Continue with your Shampoo and Vita Rejuvenating Conditioner as normal.
For more intensive care: Use the Vita Rejuvenating Mask as an alternative to Conditioner for one week before switching back to the Conditioner for more regular hair maintenance. Alternate with the Vita Rejuvenating Mask as and when your hair desires.
**Don’t forget! Rossano Ferretti Parma formulas are rich and highly concentrated, so only a small amount of product is required for effective results.
Take our free online hair quiz to discover your own personalized hair care routine and enjoy healthy and nourished hair with Italian Designer Haircare.
