In just four years, Iuliana has built a thoughtful career in the beauty industry, guided by curiosity, creativity, and a deep appreciation for tone and detail. She approaches marketing not just as strategy, but as a way to shape meaningful, considered content that aligns with the brand’s values and aesthetic.
Originally from Romania, Iuliana studied for a semester in France before moving to the UK after graduation. Her international path has nurtured a deep cultural sensitivity and a love for language: she speaks several languages and understands Italian with ease, thanks to its closeness to her native Romanian.
At Rossano Ferretti Parma, she contributes to creative communication that reflects the brand’s philosophy of individuality, quiet confidence, and refined simplicity. With a love for calm visuals, evocative writing, and polished execution, she supports work that feels elegant, intentional, and emotionally attuned.
Personal profile
Iuliana’s Expertise
Iuliana approaches marketing as a quiet craft - thoughtful, grounded, and emotionally aware. Through her contributions across digital channels, she helps express Rossano Ferretti Parma’s voice with care and consistency.
Whether she’s refining tone, shaping visual mood, or supporting launch concepts, her goal is to create content that feels honest, polished, and in tune with the brand’s ethos.
Over time, Iuliana has discovered that her love for hair care runs deeper than she ever imagined. What began as a personal interest has grown into a genuine passion, shaped by the insights of the world’s leading hairdressers and educators. She’s learned just how expansive, nuanced, and inspiring the world of hair care truly is - and she now enjoys sharing that knowledge with clients and customers around the world, helping them feel confident, informed, and supported on their own hair journeys.
“Being part of Rossano Ferretti has opened up a whole new world of hair education I never expected. It’s shown me how thoughtful care and expert knowledge can truly elevate someone's hair journey—and it's something I love being part of every day.” — Iuliana
If you’ve been using luxury haircare products without seeing premium results, it could be that you’re not matching the right formulas with your hair type. Much like understanding your skin type is important for implementing an effective skincare routine, figuring out what type of hair you have can play a huge role in helping you […]
