With over a decade of experience in the hair industry, Mandy has developed a deep understanding of the science, craft, and emotional impact of hair care. Her journey has been shaped by close collaboration with world-renowned hairdressers, salon professionals, and global haircare brands—learning from the very best while remaining rooted in the importance of education. She is passionate about bringing hair care into the spotlight as a vital part of holistic beauty and wellbeing, advocating for its rightful place alongside skincare in the broader beauty conversation. With the support and shared expertise of the global hairdressing community, Mandy is committed to elevating awareness around the power of personalized hair rituals and the transformative role of the industry—both in people’s lives and in the culture of self-care.
Personal profile
Mandy’s Expertise
Mandy sees marketing as a way to build meaningful bridges—connecting people, places, and ideas through shared stories. With a deep appreciation for the role hair plays in identity and culture, she’s passionate about exploring the emotional layers behind beauty. For her, it’s not just about campaigns or content—it’s about creating narratives that honor the craft of hairdressing, celebrate our differences, and highlight the universal desire to feel seen, confident, and uniquely ourselves.
“I’ve always believed beauty is a feeling, not a formula—and working alongside Rossano Ferretti has deepened that belief in the most inspiring way. His vision, artistry, and over 30 years of dedication to this incredible industry continue to teach me so much. It’s a privilege to help bring his philosophy to life—celebrating individuality, elevating creativity, and honoring the transformative power of hair.” — Mandy Bisla
