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Straightening Serum 100ml

42.00

MAKE IT STRAIGHT!

Our hair straightening serum is formulated with 95% naturally derived ingredients like Avocado, Sesame seeds & Almond protein. The natural plant & fruit oils hydrate, detangle & relax frizzy hair, smoothing hair fibres and resulting in straighter hair. Suitable for taming unruly locks of all hair types!

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SKU: RF141011 Category: Tag:

SUPER STRAIGHT

Whether your hair is fine, medium or thick, straight, wavy or curly, this serum works to straighten it!

SLICK & SMOOTH

Plant & fruit oils work to hydrate, detangle, smooth & defrizz to make hair fibres super relaxed.

FORTIFY & CONDITION

Makes hair supple & enhances strength to reduce breakage during styling.

AROMAS OF ITALIAN CONFECTION

Fruity notes of Peach & Mandarin combine with Vanilla & Caramel for memories of sweet treats.

Q Can I use the Serum with other styling products?

A Absolutely! Rossano Ferretti formulas are designed to allow for product layering. This serum can be used on damp or dry hair to gently smooth over frizz, reduce flyaways & add a light hold.

Q Is it safe for colour-treated hair & hair extensions?

A Yes, the Serum is safe for hair extensions & colour-treated hair. Its gentle, paraben-free formula provides essential nourishment & protection.

Q Is the Serum more effective because it's paraben-free?

A Yes, it is paraben-free to prevent drying, scalp irritation, colour fade, & hair loss. Our gentle, naturally derived formula is free from harsh chemicals for healthy, long-term hair care.

Q Can the Serum help to de-frizz & humidity proof?

A Yes, it forms a protective lipid layer on the hair shaft, sealing in moisture & preventing frizz. Vitamins & fatty acids penetrate the hair shaft to deeply hydrate & smooth the cuticle.

Q What's the difference between this Serum & the Intenso Smoothing Serum?

A This Serum helps straighten, keep hair frizz-free in humid conditions & suits all hair types. The Smoothing Serum is tailored for thicker, coarse hair, offering deeper hydration.

Key Ingredients

Almond

Softens, smooths, nourishes &  repairs.  Glucosides, vitamins & proteins help protect the hair

Avocado

Vitamins A, D, E & fatty acids help restructure & protect against moisture loss & dehydration

Sesame Seed

Vitamins E, B, minerals & proteins naturally moisturize, soothe & calm the hair & scalp

How to use

Step 1

Apply a small amount of product on damp hair

Step 2

Distribute, strand by strand, thru lengths

Step 3

Proceed with Blow Dry / Straightening Iron

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Ferretti Legacy

100 YEARS OF HERITAGE

Rossano’s legacy, rooted in familial artistry & beauty.