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Why Aloe Vera is good for you (and your hair!)

Aloe Vera is synonymous with summer, sunburns and taking care of your skin… but it also an amazing ingredient for your hair.

So what makes Aloe Vera so amazing? According to the experts, aloe is filled with water, minerals, vitamins and has antibacterial properties… This translates into several key benefits for your hair:

Calms an itchy scalp, and prevents dandruff

Pollution, bacteria in the environment can cause an excess of production of sebum oil. This can irritate your scalp and cause dandruff.

A study from 1998* found that aloe vera helps resolve scalp inflammation caused by dandruff. Aloe vera can help exfoliate your scalp and remove dead skin, again helping prevent dandruff.

Close-up of a girl's scalp

Cleans oily hair

Aloe cleanses the hair follicle removing excess oil but preserving the integrity of your hair. It doesn’t damage your hair when you clean it. This way your hair will look healthier, shinier, and softer.

Repairs and strengthens

Aloe nourishes your hair from the roots to the tips. It contains vitamins A, C, and E; which are said to promote healthy cell growth and shiny hair. It also contains Vitamin B-12 which is shown to help those suffering from hair fall.

Rossano Ferretti Parma's Vita rejuvenating shampoo


Helps hair grow faster

Aloe is shown to have the ability to boost blood circulation in the scalp which helps promote healthy hair growth.

There’s a trend of people putting directly aloe vera on their hair but it is better to use a top quality shampoo which contains Aloe Vera and is designed with other natural ingredients to clean and condition the hair and scalp. Our Vita shampoo contains aloe vera making it the perfect match for healthy, strong and naturally beautiful hair.

*A double-blind, placebo-controlled trial of an Aloe vera (A. barbadensis) emulsion in the treatment of seborrheic dermatitis (