Ahhh, summer. This is the season that ignites us. Our bodies are drawn to the warmth of the sun and we find ourselves spending more time outdoors. Lazy days at the beach or poolside call to us and bathing in cool water is hard to resist. However, with so much exposure to sun, sea, and sand, our hair takes a strain, and the result is lifeless locks that simply don’t match our enthusiasm for the hot vibrant months.
This is why we have turned to the hair maestro himself, Rossano, for tips on how to look after your hair in the summer. With Rossano’s expert and globally sought-after input, we’re absolutely certain that we can enjoy the best of summer and still have healthy hair that looks as fabulous as we feel.
According to Rossano, a summer hair care routine should focus on the following:
Actively protect your hair from sun damage
Rossano’s recommendation is that when hair is protected from the onset, it’s less likely to succumb to damage. In other words, prevention is better than a cure.
“The sun doesn’t have to be avoided; you just need to know how to protect your locks from UV and heat damage. Get this recipe right and the rest of your hair care routine will fall easily into place,” says Rossano.
The secret to optimally protected locks lies in one of Rossano Ferretti Parma’s luxury hair care formulas:
Brillante Protect & Shine Oil is one of our favorite products to protect hair from the sun. This non-rinse oil has been created to deeply hydrate, seal, and protect hair from sun damage. It also forms a barrier to block out other harmful elements. Pop a bottle into your beach bag and apply the oil to your hair before and after getting into the pool or sea.
Hydrate your locks
“With the right shampoo at your fingertips, you can cleanse your hair without draining it of moisture and essential oils,” says Rossano.
According to our hair guru, hair that’s deeply infused with moisture is less likely to succumb to the brutal effects of the sun, salt, and chlorine. “When your hair is plump with moisture; it has no room to soak up harmful UV rays or chemicals”.
In this regard, most people head straight for moisturizing conditioners and hair masks but forget that a quality sulfate-free shampoo can also have hydrating properties. Take Dolce Shampoo as an example. This nourishing formula is enriched with naturally derived ingredients, including hyaluronic acid, that actively work to repair and hydrate dry hair as they clean. The result is resilient hair that’s soft and buoyant.
Tend to oily roots
Oily roots can put a damper on any occasion, but they are especially annoying when you’re trying to flaunt your flowing beach waves. Unfortunately, summer creates the perfect environment for oily hair because the heat makes us sweat, and the first place we start sweating is our scalp.
“Your first line of defense is to avoid excessively washing your hair,” says Rossano.
When the weather’s warm, our scalps’ oil production is in overload. This makes us feel like we need to wash our hair often, but this is exactly what we shouldn’t do. Why? Because the more we wash our hair the more we encourage further oil production.
“Make it a habit to keep a bottle of professional dry shampoo in your handbag. A quick application will dry up excess oils at your roots, leaving your locks feeling refreshed and energized.”
Win the battle against summer frizz
A summer hair routine isn’t complete without an anti-frizz solution – because let’s face it, frizzy hair is probably our worst enemy throughout the summer.
According to Rossano, our first step against horrid summer frizz is to keep hair trimmed and free of broken ends. So, make sure to visit a hairstylist regularly.
It’s then important to continue a de-frizzing haircare routine at home.
“My remedy is a hair mask that deeply penetrates strands to de-stress and soften them.“
“When your strands are deeply hydrated, they won’t go awry looking for moisture in the air.”
If you’re looking for a great holiday hair product, then try Dolce Repair and Nourish Hair Mask for hair that’s deeply moisturized, smooth, and ultimately frizz-free.
Saltwater and chlorine damage
Saltwater and chlorine can take a toll on hair, often leaving it dry and coarse. The best course of action is to apply a barrier to our strands that keeps these harmful chemicals at bay.
Rossano recommends the Dolce Protect and Detangle Spray. Not only is this formula perfect for managing tangled hair when you get out of the pool or sea, it also protects against breakage, heat, UV damage and color loss.
For hair that already bears the brunt of salt and chemical damage, apply Prodigio Regenerating Oil. This weightless formula is infused with essential nutrients to renew damaged and depleted hair.
Our holiday hair tips should keep your locks looking beautiful all summer long, whether you’re at the beach, in the pool or dining al-fresco. Rossano ends his summer hair care advice by sharing the following:
“With the days being warmer, summer is the perfect time to cut your hair some slack. Ditch the hot styling tools and give your locks a chance to air-dry naturally. By reducing heat applications, you’re giving your tresses time to heal and soak in the much needed treatments you are using”.
Read more about Italian-born Rossano’s rise to becoming a global hair maestro, along with his global brand ambassadorships for the likes of Coty, Great Lengths and L’Oreal.