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4 Benefits of a Pre-Wash Hair Mask

Sometimes, shampoo and conditioner alone just aren’t enough to replenish damaged and dry locks. We also need to consider that the hair washing process can take a toll on our strands. Enter pre-wash hair masks – or pre-shampoo treatments (pre-poos) – your new solution to taming frazzled hair in need of extra love and care!

Our Italian designed pre-wash treatment will infuse your hair with nourishing, regenerating properties so that it is stronger, shinier, and optimally healthier.

In this guide, we asked our renowned hair artist, Rossano Ferretti, why a pre-wash mask or pre-shampoo mask or Prodigio Regenerating Treatment (more on this product below) is so good for our hair.

But first –

What Is a Pre-Wash Hair Mask, exactly?

A pre-wash hair mask (pre-poo) is a protective treatment designed to add extra nourishment to dry and depleted locks before you wash your hair. A quality pre-wash mask with active ingredients will deeply penetrate and replenish all hair types.

The Benefits of a Pre-wash Mask:

1. Strengthens Hair to Prevent Breakage

According to Ferretti, the number one reason to use a pre-wash hair mask is to strengthen and repair hair and prevent breakage during the washing process, and after. “That’s why we developed our own luxury pre-wash mask,” he says.

“We created our Prodigio pre-shampoo mask to help repair hair damage on overprocessed, weak or sensitised hair and prevent breakage that occurs due to consistent rubbing and massaging when you wash your hair. With our pre-wash treatment, your locks are fortified with an additional layer of moisture, which provides extra protection.”

Girl holding Prodigio treatment Rossano Ferretti Parma


2. Detangles Hair to Prevent Breakage

Ferretti also reiterated that a pre-wash treatment can be used to detangle your strands before you start cleansing your hair, minimising the risk of breakage.

Prodigio Regenerating Treatment detangles locks flawlessly (every time)!

“For the best detangling, apply our pre-wash mask onto lightly dampened hair. Then, run your comb or RF’s professional detangling brush gently through the lengths of your hair to work through knots and separate strands for a more thorough cleanse.”

3. Enhances the Hair Regenerating Process

“If your hair is dry, depleted, and overprocessed, our Prodigio Pre-wash Mask can be used to speed up the regenerating process,” says Ferretti.

Unhealthy hair can easily be restored to health when it’s infused with the right ingredients. While your shampoo, conditioner, and usual hair mask may have these ingredients, the right pre-wash mask will provide another unique opportunity within your haircare routine to care for and nourish your hair.

Prodigio Regenerating Treatment includes enriching ingredients like Olive, Shea Butter and Keratin that are targeted at replenishing hair, making it healthier after JUST ONE application!

4. Hydrates and Softens Hair

Is your hair feeling a little rough around the edges? Perhaps it needs some “softening up?” A luxury pre-wash mask can do just this.

“Use Prodigio pre-wash treatment to deeply penetrate your hair with moisture. This formula also locks in moisture so that hair stays softer and hydrated for longer.”

More About Prodigio Regenerating Treatment by Rossano Ferretti

A luxury haircare pre-wash mask that works!

A pre-wash mask sounds like something you shouldn’t live without, right? Right!

And that’s why Rossano Ferretti Parma has formulated its very own Prodigio Regenerating Treatment.

An exquisite addition to our Italian designer haircare range, this pre-wash mask features over 95% naturally derived ingredients, including shea butter, olive, and Keratin proteins. Like with all our hair products, this pre-washing treatment is also:

  • Paraben-free
  • Sulphate-free
  • Mineral oil-free
  • Cruelty-free
  • Vegan-friendly
  • Lovingly made in Italy

Powerful and effective, our Prodigio Regenerating Treatment works to repair and renew hair, even when it’s in its worst condition.

For softer, silkier, healthier, and stronger hair – purchase RF’s pre-wash mask now – just one application makes a noticeable difference!

Hands holding Prodigio Treatment Rossano Ferretti Parma


How To Use Our Pre-Wash Mask?

Our Prodigio pre-wash mask is applied in 4 easy steps:

Step 1: Spray your hair with water so that it’s damp.

Step 2: Apply one walnut-sized dollop of Prodigio Treatment to your palm for short hair, or two dollops for longer hair – but apply with caution as it is an incredibly rich formula! Rub your palms together to spread the product.

Step 3: Run the formula over the lengths of your hair and comb through to distribute evenly. Leave on for at least 10 minutes.

Step 4: Proceed with Shampoo and Conditioner/Mask as usual.

OR – watch the video below for an inspiring illustration.

Enjoy softer, more radiant hair!