BLACK FRIDAY
FREE GIFTS with Festive Gifting
FREE GIFTS with Festive Gifting
BLACK FRIDAY
BLACK FRIDAY
FREE GIFTS with Festive Gifting
BLACK FRIDAY PROMO
BLACK FRIDAY

FAQs

Q What are the benefits of curly and wavy hair treatments?

A Curly and wavy hair treatments hydrate, define texture, reduce frizz, and improve manageability. They nourish strands, boost shine, and help keep curls and waves soft, strong, and healthy-looking.

Q What products work best for curly and wavy hair?

A For curly and wavy hair, use curl-enhancing serums, smoothing shampoos and hydrating masks (great for thick curls), and oils to reduce frizz and boost shine—curls reflect less light than straight hair. Mousses also help shape and hold curls in place.

Q What hair types and textures are these products suitable for?

A These products suit wavy, curly, and coily hair types, including thick, dry, or frizz-prone textures. Ideal for natural curls needing hydration, shine, and definition, they help enhance shape, reduce frizz, and improve overall hair health and manageability.

Q What are the key ingredients?

A Key ingredients for curly/wavy hair include Coconut Oil (deep hydration), Bamboo (strengthens), Linseed (defines curls), Shea Butter (nourishes and softens), and Macadamia (smooths and adds shine). Together, they boost moisture, shape, and manageability.

EXPERT ADVICE

Enrico Manzini Enrico Manzini
Skip the towel rub. Curls love being wrapped in a soft cotton t-shirt or microfibre cloth. It keeps the shape and cuts down frizz.
Enrico Manzini Enrico Manzini
Enrico Manzini
Hair Artist
Rossano Ferretti HairSpa, Verona
Alberto Tagliavini Alberto Tagliavini
If your curls are losing shape by day two, mist lightly with water, scrunch in a touch of leave-in conditioner, and air dry. It reactivates curl memory without needing to start over.
Alberto Tagliavini Alberto Tagliavini
Alberto Tagliavini
Art Director
Rossano Ferretti HairSpa, Parma 

Hydrate Like You Mean It

Curls and waves are naturally more porous, which means they lose moisture faster. Look for products rich in oils, butter, and humectants to quench and soften without heaviness.
READ ARTICLE

Don’t Brush Dry Hair

For wavy or curly hair types especially, brushing dry hair creates static and separates the curl pattern, both of which enhance frizz. Detangle when wet and use fingers or a wide-tooth comb.
READ ARTICLE