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How to style a shag haircut – the best styling tips

The shag haircut is a casual, effortless, very rock ‘n’ roll look that stems from the 70s but has risen in popularity due to its naturally texturised style. This year, fans of 70s inspired fashion, the brazen and daring, and lovers of all things beautiful will be embracing their natural textures with this iconic style. If you’ve found yourself with this glamorously grungy look for 2021, then this guide will help you to whip the style into shape so that you can flaunt the best of your messy yet kept hair every day.

What we love about the shag haircut:

  • It works on nearly every hair texture and length
  • Maintenance is a breeze
  • It’s a flexible hairstyle that has many styling-options

How to style a shag haircut –

Pump up the volume

The key when it comes to this style, explains hair maestro Rossano Ferretti himself, is volume.

“Volume helps to enhance texture – which is what’s needed to really define this look”.

If you have thick or curly hair, then volume may come naturally to you. If your hair is thin or lacks energy, then we recommend getting your hands on our magical Favoloso Natural Volumising Mousse. This award-winning weightless formula gives locks of all textures a natural volume boost. It also lifts roots for stunning natural movement, perfect for adding a light hold to waves or injecting significant volume during your blow-dry.

Image of Rossano Ferretti Parma's Favoloso volumising mousse.


An easy way to optimise your messy shag haircut:

  1. Wash your hair with a volumising shampoo.
  2. Gently pat your hair with a cotton towel to soak up excess moisture.
  3. Apply one or two pumps of Favoloso Mousse to your hair.
  4. Brush/comb your hair gently to distribute the formula.
  5. Start by blow-drying a few sections of hair above the crown with a medium-sized round brush before drying the lengths of your hair.
  6. Finish off with an application of Favoloso Spray to enhance hair movement.

The result – a wild and effortlessly fab shag haircut inspired look!

Image of two models holding Rossano Ferretti Parma's Grandioso volumising shampoo and the Favoloso movement spray.


Throw in some tapered curls

For a tousled, ultimately textured do, you can add waves or tapered curls to your shag haircut.

Step 1: Wash your hair and then allow it to air dry just a little before adding a movement spray to your locks. A premium movement spray will enhance your choppy layers so that they are pliable and hold the definition of your waves or curls.

Step 2: Twist your hair while it is still damp to help set the pattern of your waves.

Step 3: Blow-dry your twists on a low to medium setting until they are completely dry.

Step 4: Apply Grandioso Volumising Spray to your roots to add a touch of “vavavoom!”.

Step 5: Use your fingers to loosen the twists and tousle your hair

*Use a tapered wand on dry hair for more defined curls. This hair tool can also be used to add natural-looking volume to your locks.

Shake and hold into place

Not a big fan of heat styling your hair? We understand! The good news is that the best way to style a shag haircut is to take a “no fuss” approach – with the right hair products doing all the work for you.

For this technique, you’ll need to get your hands on our professional Grandioso Volumising Spray. Drawing inspiration from Umbria, the green and lush heart of Italy, this premium haircare spray uses nature’s power to add volume to roots and lengths for fuller hair with body and bounce.

Image of a model holding Rossano Ferretti Parma's Grandioso volumising spray



  1. Apply 5-6 pumps of Grandioso Spray to damp or dry hair, making sure it’s worked into your roots.
  2. Flip your head forward and downward and then shake the roots out with your fingers.
  3. If your hair is damp, allow it to air-dry without combing out the tousles.

The result is a tamed messy look that’s texturised for intrigue and volumised with the energy that this style should exude.

Tip: Avoid applying products that have a high-water content onto already styled hair. This water can revert the hair to the natural waveform.

Rossano Ferretti Parma’s products have been enriched with wholesome natural ingredients that work to enhance the natural beauty of hair and hold styles with care. You can also rest assured knowing that each formula is free of harmful chemicals and that each product is animal cruelty-free.