If one wishes to gain a truly in-depth appreciation of the role that panax ginseng root extract plays as one of the key ingredients of our rich, luxurious and desirable Vita shampoo, a fine place to start may be with an analysis of the naming origins of this remarkable plant species.

There are many terms by which panax ginseng has long been known, not least ‘true ginseng’, on account of its status as the most researched ‘ginseng’ to actually belong to the ginseng plant family. Meanwhile, the genus name ‘panax’ derives from the Greek word meaning ‘panacea’, the Greek goddess of all-healing, and the term ‘ginseng’ itself is thought to mean ‘wonder of the world’.

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