Many and rich are the associations enjoyed by the edible oil pressed from the fruit thought to have originated in South Central Mexico – the Persea Americana or Persea Grattissima, more popularly known as the avocado.

 

As one of the few edible oils not to be derived from seeds, but instead pressed from the fleshy pulp surrounding the avocado pit, avocado oil enjoys many untypical qualities that have won it considerable renown. 





Especially notable is a high smoke point, in the oil’s unrefined but especially its refined form. Meanwhile, in the world of exclusive cuisine, the oil is widely recognised as an effective carrier oil for other flavours. Rich in monounsaturated fats, proteins, vitamins, potassium and other minerals, avocado oil is universally vaunted as a superfood. 

Then, there are the applications of the oil for sustaining the very best hair health. One does not choose avocado oil simply for such elementary nutritional benefits as the softening of the skin, the lowering of blood pressure or the improved absorption of nutrients. 

That’s because any one discerning individual may select avocado oil instead for principal use as a trusted solution for the prevention of hair loss and the promotion of sustained hair growth. 


An oil serving as a foundation for healthier hair 

However rich in vitamins and minerals one can imagine any hair product to be, as well as however impactful, it would appear that avocado oil really does have it all – and in some style. 

Those seeking a hair care solution plentiful in the vitamins E and B, on account of the depth at which they penetrate into the epidermis to the service of stronger hair, are sure to be more than enchanted by the effectiveness of this marvellous oil. 



Vitamin E has long been acclaimed for its impact in the repair of existing hair damage, while vitamin B aids ongoing hair growth. But as will seemingly ever be the case with avocado oil, there is more – there is always more. 

We speak, of course, of the nourishment and strengthening of hair strands that typically results from their contact with the monounsaturated fats that are also integral to avocado oil. We refer, too, to the presence of vitamins D and H, deficiencies of which have been observed in many a sufferer of hair loss.  

The fact is that avocado oil does and should matter to anyone looking to safeguard truly impeccable hair health – all the more reason why it has long been a subject of our intense and studied admiration here at Rossano Ferretti. 



A hair care ingredient of luxury, beauty and fascination 



The story of the origins of avocado and its attendant oil is no less captivating than its well-documented benefits for the demanding individuals wishing to bring its benefits to bear in maintaining the utmost health of their hair. 

While much dispute reigns as to the site of the avocado fruit’s first emergence, connections have been commonly drawn to the Tehuacan Valley in the state of Puebla, Mexico. The word “avocado” derives from the Spanish aguacate, which has its own origins in the Nahuatl word āhuacatl. 




The avocado tree grows to 20 metres or 66 feet and is intolerant of freezing temperatures, frost or strong wind, only growing in subtropical or tropical climates. An average of seven tonnes per hectare is produced each year, with as many as 20 tonnes per hectare achieved by some orchards. 




Avocado trees can also be grown indoors, usually from the pit of an avocado fruit. Mexico is by far the most prolific of the world’s avocado-growing countries, with its production outstripping that of the second largest-producing country several-fold. However, California, Peru, Dominican Republic and Indonesia also offer conditions conducive to avocado growth. 

It is when avocado production complies with the highest standards of sustainability and social responsibility that the fruit is especially suitable for the extraction of its truly remarkable oil for use in the finest of shampoos. 




A product showcasing the finest qualities of this celebrated oil 

Here at Rossano Ferretti, we are delighted to confirm our use of Persea Gratissima avocado oil in our highly luxurious, intense and proudly foam-free Intenso shampoo that has attracted particular acclaim for its professional performance in the disciplining of unruly, frizzy and tangled hair. 

When you are seeking to draw upon the maximum power of avocado oil in the restructuring and moisturisation of the hair and scalp, right down to the revival of damaged hair and the enhanced softness and silkiness with which even the healthiest-looking existing hair can be imbued, there is simply no better choice for you to make than our Intenso softening and smoothing shampoo.

Hesitant about discovering the wonders of Intenso for yourself? Receive our free sample when you order any of our other products today in the Rossano Ferretti online store.