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ROSSANO FERRETTI

The Method

The creation of The Method led to a revolution in understanding hair styles. I have written many books about my beauty concept and I continue to lead a seriesoftailor-made seminarsthat teach my vision of the luxury experience in the hair business to inspire the best hairdressers in the world, from Shanghai to Tokyo, from New York to Santiago del Chile, from Istanbul to London. My wish is to offer opportunities to the new generations to inspire them with my passion and experience, and help them understand the value of this beautiful profession and the challenges they will face.

How we revolutionised the haircut

“Our Method was born out of the dissatisfaction, of myself and my sister Lorenza, with everything stereotyped and artificial that stood for beautiful hair. We wanted to enhance every woman’s unique beauty, speaking a language of elegance, naturalness and uniqueness. By dint of hard work and passion, we succeeded in becoming t h e spokespersons o f natural, personalised beauty, creating a revolution in the way of bringing to life, understanding, and communicating beauty. We told women, “Enjoy your hair!” - in harmony with yourself. Our Method is the way we relate to the profession. It allows us to innovate without ignoring the past, like a robust weave whose threads leave its interpreters leeway for freedom of expression.

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The haircut with natural fall in movement

“What I try to do most with my students is to develop a new sensibility together with them, one that is bolder, that involves developing one’s senses. And so I work on touch, sight, and the body. How come? For the simple reason that hair is a malleable material, a living thing; it has its own life and if we learn to observe it, understand and interpret it, it follows us obligingly, without becoming unruly. Which is why, every time a haircut is spoken of, I urge them to think that a cut should resemble as much as possible a work of art and not a mathematical calculation. Our training not only teaches the haircut, but educates the eyes and heart to recognize the light of beauty. Because genuine fascination shuns any beauty-code: it lies in the self-confidence of those who choose to be themselves.”

LORENZA FERRETTI

Artistic director
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ROSSANO FERRETTI

A story of beauty

“I live for this profession, I have always loved and utterly respected it. I have been influential in significant changes within the hair industry, and I will continue to do so, supported by my team every day.”