Free Samples: When you spend over $50
Free Delivery: When you spend over $50
Local Delivery: From our USA warehouse

Italian Designer Haircare with a revolutionary combination of Nature, Technology & Craftsmanship

Turn up the volume

Discover our range of products to help Boost hair and thickness, for fine and thin hair

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How to Videos

  • How to protect & care for your holiday hair

  • How to add daily volume

Award winning luxury hair care

As an Italian luxury haircare brand we take great pride in our history and heritage. For three generations we have been passionate about the artistry of hairdressing. We have been operating luxury salons across the world for more than 30 years. We began our journey in Parma in Italy and you can now find our salons in amazing locations in iconic cities like Paris, New York, Dubai, Rome and many more. Our heritage and experience in haircare led us naturally to develop our range of luxury hair products. We pride ourselves on using the best natural ingredients, avoiding harsh chemicals and always with the goal of creating the most effective solutions to each individuals haircare needs. We believe each person’s hair is uniquely beautiful in it’s own special way and we understand that no two people’s hair condition, concerns or style are the same and so we have produced a range of products to allow everyone to create their own bespoke haircare regime. We are proud to be considered the experts in luxury haircare and proudly Italian

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