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    • How To
    • Ingredients

    How to choose the right shampoo for your hair

    Life is busy and knowing how to choose the right shampoo for your hair type shouldn’t add to your woes. This is why we’ve summed up the process for you so that you can make a quick yet effective decision on which shampoo is going to make your hair absolutely fabulous. But first – Let’s […]

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    • Get the Look
    • Hair Care
    • How To
    • Ingredients

    How to use natural haircare products to create the perfect blow-dry

    It’s always lovely to treat your hair to a professional blow-wave, however, life doesn’t always prioritise this type of luxury. The good news is that there are ways to mimic a salon-quality blow-wave at home so that you can always have stunning designer-looking locks. You also don’t have to resort to harsh chemicals to have perfect hair – our tips incorporate natural […]

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    • Hair Care
    • Ingredients
    • New Releases

    Repair damaged hair with a regenerating treatment

    Looking for best way to repair damaged hair? Let us introduce you to our popular Prodigio Regenerating Treatment. This is a multi award-winning haircare product that we are truly proud of! From receiving the 2019 Byrdie Eco Beauty Award to being favourited by celebrities across the globe, this is a reparative hair mask that makes […]

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    • Hair Care
    • How To
    • Ingredients
    • New Releases

    How to strengthen weak hair naturally

    Discover how the best natural ingredients can improve hair condition Whilst summertime in Tuscany is bliss, autumn beholds its own magic. The days are warm, and the nights are cool – and the air is alive with excitement as harvest-time begins. The scenery is also full of whimsy. Leaves turn golden, and russet before they […]

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    • Ingredients

    Macadamia, the Healthy Hair Ingredient

    Macadamia nuts (sometimes referred to as seeds) aren’t just a delicious snack. They have a ton of benefits for your body and have been used in health and beauty treatments for centuries. You’ll find the oil pressed from the nuts in body lotions, in make-up brands, and in hair products. In this article, we’ll dish […]

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    • Ingredients

    Healthy Hair Healthy Ingredients: Avocado

    Avocados are arguably one of the most versatile fruits – yes, they’re actually a fruit! Rich in minerals and vitamins, they are used to add taste and sustenance to anything from salads to plain old toast. But their good use goes beyond nourishing us from the inside out. This superfood can have amazing benefits for […]

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    • Ingredients

    Why aloe is good for you (and your hair!)

    Aloe vera is synonymous with summer, sunburns and taking care of your skin… but it also an amazing ingredient for your hair. So what makes Aloe Vera so amazing? According to the experts, aloe is filled with water, minerals, vitamins and has antibacterial properties… This translates into several key benefits for your hair: Calms an […]

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    • Ingredients

    The hair care wonders of soy protein

    While many an admiring glance has been made in the direction of the discerning user of Rossano Ferretti Vita shampoo, the ingredients that are key in making this prestigious product so instrumental in the revival of lifeless and depleted hair are rather less well-known. Allow us to burnish you with some useful insight into this […]

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    • Ingredients

    Avocado oil: a truly special ingredient of the world’s finest shampoos

    Many and rich are the associations enjoyed by the edible oil pressed from the fruit thought to have originated in South Central Mexico – the Persea Americana or Persea Grattissima, more popularly known as the avocado. As one of the few edible oils not to be derived from seeds, but instead pressed from the fleshy […]

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