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How to Videos

  • How to: Tame thick, frizzy hair

  • How to get heatless curls overnight

  • How to hydrate and detangle with leave in conditioner

  • Wavy hair tutorial without using heat

  • How to get shiny hair

  • How to get healthy hair

Professional Videos

  • Hair Spa dry hair treatment

  • Choosing the best hair care products

  • Tame and control thick hair

  • For natural-looking, voluminous hair

  • Hydrate, detangle and nourish all hair types

  • How to make a quick, stylish, wavy ponytail

Product Videos

  • Summer 2021 Campaign

  • A Story of Beauty - 3 Generations of Italian Hair Heritage

  • Sun Devotees, protect & shine!