April was Earth Month, so it was the perfect timing for Byrdie’s annual Eco Beauty Awards. They want to highlight and reward the products utilizing cutting-edge science and conscious sustainability practices -not to mention some gorgeous, eco-friendly packaging. With that in mind, they made it their goal to sift through all of the offerings out there to serve up the best products in skincare, haircare and makeup.
They rated products based on three pillars:
- Efficacy (does it work?)
- Ingredients (is it made with high-quality, non-toxic ingredients?)
- Sustainability (does its creation take into account environmental impact?)
They also took into account if the products were made safely, cruelty free, and weren’t filled with a slew of artificial fragrances.
After following a rigorous nomination process, they selected the very best in clean beauty; and Rossano Ferretti was one of the chosen brands winning the prize to the best ECO Pre-Shampoo Treatment: Prodigio Treatment.
In words of Leah Wyar -General Manager and editor-in-chief of Byrdie, “I color my hair every six weeks, bleach it every third salon visit and torture it with heat almost everyday—no surprise, I shed worse than my pug! This has helped repair my porous hair—and truth, I even think it’s reduced my shedding. Apply it before you wash so the Shea butter and keratin can soften and strengthen your hair before shampoo has the chance to strip it. Also the deep, rich, warm scent—like a dreamy European hotel—will make you feel like you got a blow-dry in Italy every time you get a whiff of your hair."