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How to hydrate hair and keep it healthy

As the world-renowned authority on hair, the Rossano Ferretti brand invites you on a journey to discover the secrets of achieving and maintaining impeccably hydrated and healthy hair. Our philosophy is rooted in the belief that the essence of beauty lies within the natural characteristics of each individual, and our passion is to enhance and celebrate these unique qualities. We have crafted a symphony of exquisite hair care collections that cater to your distinct hair type, texture, and concerns – the Grandioso, Dolce, Intenso, and Vita collections.

Hair, like any other part of your body, requires proper hydration to maintain its vitality, strength, and beauty. Water is the foundation of life, and the same holds true for your hair. As a visionary of hair care, our founder and global hair Maestro, Rossano Ferretti,  has composed a  collection of harmonious blends of hydration and nourishment to help you achieve the radiant and healthy hair you desire. Embrace our collections and embark on a transformative journey towards hydrated and healthy hair.


Image of Rossano Ferretti Parma's Grandioso volumising routine with the extra volume shampoo, the volumising conditioner and the volumising spray.Grandioso Collection: For Fine, Limp or Flat Hair

The Grandioso collection is a magnum opus designed for those who possess fine, limp, or flat hair. Infused with a unique blend of natural ingredients, the collection bestows volume and bounce to otherwise lacklustre, limp hair. Our Grandioso Extra Volume Shampoo and Volumising Conditioner indulge your hair with essential hydration while cleverly amplifying volume and body. The collection’s pièce de résistance, the award-winning and popular Grandioso Volumising Spray, provides your hair with a weightless lift, leaving it with an ethereal, full-bodied appearance whilst infusing it with much-needed hydration – all while keeping hair light and soft, and most importantly, not weighed down or heavy.


Image of Rossano Ferretti Parma's Dolce nourishing routine with the nourishing shampoo, the repair and nourish mask and the satin glow booster spray.Dolce Collection: For Dry Hair

Our Dolce collection is a masterpiece that delivers a soothing oasis to those afflicted with parched, dry hair. This collection is rich in nourishing oils and natural ingredients that delicately infuse your hair with moisture and hydration. With the Dolce Nourishing Shampoo and Mask, your hair is enveloped in a gentle embrace, transforming it from dull and dry to supple and silky. The Dolce Satin Glow Booster, is as swoon-worthy as it sounds, and further imparts essential hydration during your blow-dry, leaving your tresses with a divine, velvety finish.


Image of Rossano Ferretti Parma's Intenso smoothing routine with the moisturising & smoothing shampoo, the softening & smoothing mask and the softening & smoothing serum.Intenso Collection: For Thick Hair

The Intenso collection is an opulent composition designed to cater to those with lavish, naturally thick hair. This collection features a selection of products that provide your hair with the perfect harmony of hydration and nourishment. Our Intenso Smoothing Shampoo and Mask are infused with an exquisite blend of enriching natural oils, providing your hair with a sublime, polished appearance, as hair feels velvety soft, shiny and ultra-smooth. The Intenso Smoothing Serum elevates the hair-smoothing experience further by bestowing thick, coarse locks with a luxurious, silky sheen, taming flyaways and frizz with every application.


Image of Rossano Ferretti Parma's Vita rejuvenating routine with the rejuvenating shampoo, the rejuvenating mask and the rejuvenating serum.Vita Collection: For Thin, Ageing or Weak Hair

Our Vita collection is a rejuvenating serenade crafted for those with thin, ageing, or weak hair. This collection is a testament to the power of nature, infused with powerful botanical extracts that gently hydrate and breathe new life into your hair. The Vita Rejuvenating Shampoo and Mask provide a fortifying and hydrating foundation that imparts strength, thickness, and resilience to your locks. The key to maintaining hair resilience and strength to weak or thin strands depend greatly on the ability to gently hydrate hair. The Vita Rejuvenating Serum completes this restorative ensemble, infusing hair with vitality and hair thickness thanks to the plumping and hydrating effect of hyaluronic acid, thus imparting a radiant, youthful glow.


In addition to discovering collections, we recommend a regular routine of hair hydration routines to maintain the health and beauty of your hair. Indulge in a weekly hair mask, consume a diet rich in essential nutrients and hydration, and reduce exposure to heat styling and harsh chemicals. With Rossano Ferretti designer hair products as your trusted companions, achieving and maintaining hydrated, healthy hair becomes an exquisite, effortless endeavour.


Final tips for healthy and hydrated hair

As an additional note, we encourage you to consider the environmental factors that can impact the hydration and health of your hair. External elements such as sun exposure, wind, and pollution can deplete the natural moisture from your hair, leaving it dry and prone to breakage. Our collections are designed not only to provide essential hydration but also to protect your hair from the harshness of the world around you.

To enhance your hair’s resilience against these environmental factors, we recommend incorporating a few key practices into your routine:

  • Wear a hat or use an umbrella to shield your hair from direct sunlight, especially during the hot summer months.
  • Gently wrap your hair in a silk or satin scarf to protect it from wind and other environmental debris.
  • Rinse your hair with filtered water after swimming in chlorinated pools or saltwater to remove any chemicals or residue that may cause damage.
  • Opt for gentle, sulfate-free shampoos and conditioners or masks from our collections to cleanse and nourish your hair without stripping it of its natural oils.

 Image of a brunette model with long, wavy hair,

In conclusion, the key to attaining and preserving hydrated, healthy hair lies in the harmony between nature, art, and science. Our Grandioso, Dolce, Intenso, and Vita collections embody this harmony, guiding you on a sensory journey towards hair that exudes beauty, strength, and radiance. By embracing the Rossano Ferretti philosophy, you are not only treating your hair to an unparalleled level of care, but also celebrating the unique essence of your individuality.

Allow yourself the luxury of experiencing the transformative power of our exquisite collections, and watch as the world becomes your stage. For your hair is not merely an accessory, but an extension of your soul – a masterpiece waiting to be unveiled.