How to Use Purple Shampoo on Bleached Hair
In this Article:
- Why Purple Shampoo Matters for Bleached Hair
- What Is Purple Shampoo?
- What Does Purple Shampoo Do to Bleached Hair?
- How to Use Purple Shampoo on Bleached Hair
- How Long Should You Leave Purple Shampoo In?
- How Often Should You Use Purple Shampoo?
- Conclusion
Bleached hair is undeniably striking—bright, bold, and expressive. But if you’ve ever noticed your beautiful blonde turning a dull yellow or orange over time, you’ve already met one of its most frustrating challenges: brassiness. As an Art Director working daily with refined blondes and icy hues, I know that maintaining a luminous, salon-fresh finish requires not only the right tone—but the right routine. That’s where purple shampoo becomes your secret weapon.
Why Purple Shampoo Matters for Bleached Hair
Bleached hair is more porous, which means it readily absorbs minerals, pollution, and product buildup—often resulting in unwanted warm tones like yellow, orange, or copper. Other common issues include dryness, dullness, and colour fading.
That’s why maintenance is key. And among all the products I recommend for colour-treated blondes, purple shampoo is the essential toner-in-a-bottle that keeps your blonde cool, clean, and elegant between salon visits.
What Is Purple Shampoo?
Purple shampoo is a violet-tinted cleansing product formulated specifically for blonde, platinum, silver, highlighted or grey hair. The violet pigment neutralises brassy undertones because purple sits opposite yellow on the colour wheel.
I recommend the Splendido Purple Shampoo, which is a gentle yet effective solution, made with over 94% naturally derived ingredients and certified organic botanicals such as guarana, ginseng and rice protein. A good quality professional purple shampoo will effectively tone while nourishing, which is perfect for sensitive, bleached strands.
What Does Purple Shampoo Do to Bleached Hair?
Purple shampoo acts like a mini toning treatment that revives your blonde every time you wash. Here’s what it does:
- Neutralises brassiness by depositing violet pigments
- Tones yellow and orange hues for a cooler, fresher look
- Helps maintain salon colour between appointments
- Protects against colour fading caused by UV, heat, and pollution
- Softens and refreshes hair without harsh chemicals
For more tips you can read our in-depth guide on How to take care of bleached hair.
How to Use Purple Shampoo on Bleached Hair
Follow this simple step-by-step process to get the most out of your purple shampoo:
- Wet your hair thoroughly.
Start with warm (not hot) water to help open the cuticle for better pigment absorption. - Apply the purple shampoo evenly over roots and lengths.
Focus on areas prone to brassiness. - Massage gently into a lather.
Avoid over-scrubbing your scalp or delicate bleached ends. - Leave it in for 1–3 minutes.
For subtle toning, one minute is enough. For stronger results, leave up to five minutes (especially if your hair is very brassy). Always follow product instructions. - Rinse thoroughly.
Make sure to remove all shampoo to prevent purple tints from lingering. - Follow with conditioner or mask.
Bleached hair thrives on hydration. Use a nourishing purple mask or a hydrating mask right after to soften and seal in moisture.
How Long Should You Leave Purple Shampoo In?
Start with 1–3 minutes and gradually adjust based on your hair’s needs. If your hair is very light or porous, it may absorb the purple pigment more quickly—so begin conservatively. Never exceed 5 minutes, or you risk developing violet tints, especially on platinum or white-blonde hair.
How Often Should You Use Purple Shampoo?
It depends on your shade and how quickly your hair shows brassiness, but I typically recommend:
- Once a week for most blondes
- Twice a week if your hair tends to turn brassy quickly
- Alternate with your regular sulphate-free shampoo to avoid over-toning or drying
For added hydration and repair between washes, consider building a full bleached hair routine that includes masks, leave-ins, and heat protection.
Conclusion
Purple shampoo is more than a trend—it’s an essential tool in preserving the beauty of bleached hair. When used correctly, it keeps your blonde luminous, cool-toned, and salon-fresh. At the Rossano Ferretti HairSpa, we believe in haircare that’s as gentle as it is effective, and purple shampoo is one of the simplest ways to elevate your blonde between visits.
Blonde may be high-maintenance, but with the right approach, it never has to look anything but brilliant.
