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The art of embracing natural hair

Rossano Ferretti Parma’s brand ethos centres around embracing natural hair, encouraging freedom to be yourself. Born out of Italian love for authentic beauty, our approach does not conform to trends and stereotypes. Instead, we respect the harmony of each client’s hair, focusing on the beauty of wellness and unique features.


“My mantra has always been to celebrate your uniqueness and what makes you, you. Feel empowered. Understand your hair type and texture. Embrace it. Treat it well.”

Rossano Ferretti


One of our biggest feats is that we can bring our advice and collection of nourishing, supporting hair products to your home, thus allowing everyone to embrace the art of natural hair.

Through our collections of naturally derived, sulfate-free, paraben-free, and cruelty-free (vegan) shampoos, conditioners, and styling products, we can support individuals across the globe on tailored hair care journeys.

Drawing that creates icons for cruelty-free, no harsh chemicals, vegan, and made in Italy.


We don’t believe there’s a one size fits all approach when it comes to hair.

Advice from Rossano Ferretti, our world-renowned Italian hair maestro, is as follows, “In a world that has become completely obsessed with fast fashion and keeping up with the latest ‘trends’… my tip would be to love your hair. Love your hair, and it will always love you back!”


Here’s how you can embrace and LOVE your natural hair…


First – Change your perspective

“Individual beauty begins the moment we decide to be ourselves,” says Ferretti.

Self-acceptance of your hair type is the first step towards embracing and enhancing natural hair. Sometimes this means changing your perspective. If your curls or waves annoyed you in the past, look for attributes that will help you love them moving forward. For example, curls can have beautiful bounce and movement if nurtured correctly.

Instead of wishing you had any other hair but that which you were born with, embrace your authentic self and continue cultivating and enhancing your natural hair beauty.


Image of Rossano Ferretti Parma's shampoos Second – Switch to nourishing, clean hair products

Beautiful hair starts with a good haircare routine that prioritises hair health. That’s why Rossano Ferretti Parma uses gentle, natural ingredients in its sulfate-free cleansing formulas to deliver a balance of moisture and protein to naturally rebuild, maintain, and enhance different hair types.

Each of our shampoos is meticulously formulated to help add definition to hair types. From thin hair to vigorous locks and wayward curls, we have a collection of shampoos that can make your natural hair more manageable while leaving it freshly scented and optimally nourished.


Image of Rossano Ferretti Parma's masks and conditioners.Third – Always remember to deep condition

Most hair problems are due to insufficient moisture in the strands. Even thin hair can benefit from deep conditioning for added volume. Hair that’s hydrated also reacts better to other styling products, helping to define natural locks.

Our team of hair experts agrees that you must choose a deep conditioning product based on the health and problem of your hair. This is why we formulate moisture-infused conditioners and hair masks curated for different hair types and needs.


Fourth – Invest in a flattering hair cut

The right haircut will provide the best movement and flow for your natural hair. That’s why Rossano developed the “Ferretti Metodo Cut.”  This hair-cutting technique considers each client’s unique look and hair type, cutting and styling hair to make natural locks easier to maintain and tame into a desired form.

Visit a trusted hair salon or one of our luxury destination Rossano Ferretti hair spas to cut your natural hair into a style that will support your natural hair goals.


Fifth – See which styling techniques complement your natural hair

The way you style your hair and the styling products you use to tame and protect your locks can affect how you embrace them.

Like shampoos and conditioners, it’s important that you choose styling products that will support your hair health needs while helping you reach your hair goals.


Once you have the right styling products, you can play around with partings and styles that enhance your natural hair and overall look.

 Image of Rossano Ferretti Parma's styling products.


“There is no one hair trend that will suit every individual. So why conform, when you can be free!”

Rossano Ferretti  (creator of Italian-inspired, nature-infused hair products that support individual hair types and needs.)