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Italian Luxury Hair Care with a revolutionary combination of Nature, Technology & Craftsmanship

Delight in silky hair elegance

Unveil frizz-free strands
with the Velluto Serum

Take our Hair Quiz

Find the perfect hair care routine

HairStyle
The Talent Show

A ground-breaking
hairdressing TV show with
Rossano Ferretti: coming soon

How to Videos

  • Glossy definition & hold with Favoloso Pomade

  • Voluminous Hair Tutorial With Grandioso

Award winning luxury hair products

As an Italian luxury designer hair care brand we take great pride in our history and heritage. For three generations we have been passionate about the artistry of hairdressing and we have been operating luxury salons across the world for more than 30 years. Our journey began in Parma, Italy but you can now find us across the globe, in iconic cities like Paris, New York, Dubai, Rome and many more. Our Italian heritage and experience in designer hair products led us naturally to develop our range of high end, luxury hair care products. We pride ourselves on using the best natural ingredients in our designer hair products, avoiding harsh chemicals to create the most effective hair care regime for each individual’s hair care needs.

We believe each person’s hair is uniquely beautiful and we understand that no two people’s hair condition, concerns or style are the same. Our range of award winning Italian designer hair products allows everyone to create their own bespoke regime. We are proud to be considered the experts in luxury haircare and proudly Italian, vegan and cruelty-free.

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