BLACK FRIDAY
FREE GIFTS with Holiday Gifting
FREE GIFTS with Holiday Gifting
BLACK FRIDAY
BLACK FRIDAY
FREE GIFTS with Holiday Gifting
BLACK FRIDAY PROMO
BLACK FRIDAY

Hydrate

FAQs

Q What are the causes of dry hair?

A Dry hair is often caused by lack of natural oils, over-washing, excessive heat styling without thermal protection, sun exposure, and chemical treatments. Environmental factors and poor hydration can also strip moisture, leaving hair dull, brittle, and prone to breakage.

Q What are the benefits of hair hydration treatments?

A Specially formulated hair hydration treatments restore moisture, improve softness, and reduce dryness and breakage. They help smooth frizz, enhance shine, and boost elasticity, leaving hair healthier, stronger, and easier to manage.

Q What products work best for hydrating hair?

A For hydrated hair, use smoothing shampoos, nourishing masks, and leave-in conditioners to boost moisture. Serums and oils help deeply hydrate, soften, and add lasting shine, leaving hair smoother, silkier, and more manageable.

Q What hair types and textures are these products suitable for?

A Hydrating hair products are suitable for all hair types and textures—straight, wavy, curly, or coily. They’re especially effective for dry, damaged, or frizz-prone hair, helping restore moisture, softness, and smoothness.

Q What are the key ingredients?

A Key natural ingredients that hydrate hair include Shea Butter, Sweet Almond, Avocado, Macadamia, Sunflower, and Mango Seed oils. These deeply nourish, soften, and lock in moisture, helping restore dry, brittle hair and leave it smooth, shiny, and manageable​.

EXPERT ADVICE

Marcello Mura Marcello Mura
If your hair tangles easily or feels brittle at the ends, that’s your sign it’s thirsty. Hydration restores flexibility and prevents breakage.
Marcello Mura Marcello Mura
Marcello Mura
Art Director
Rossano Ferretti HairSpa, Belgrade & Park Hyatt Vienna
Valentina Vetrugno Valentina Vetrugno
Don’t avoid hydration just because your hair is fine. The trick is using lightweight formula that won’t weigh it down.
Valentina Vetrugno Valentina Vetrugno
Valentina Vetrugno
Art Director
Rossano Ferretti HairSpa, Four Seasons Madrid

Hydration Is Different from Oiliness

Dry hair lacks water, not oil. It's possible to have an oily scalp and dry mid-lengths or ends. Hydrating treatments should focus on water-retaining ingredients (like hyaluronic acid or aloe vera), while oils seal in moisture rather than provide it.
READ ARTICLE

Hair Porosity Affects Hydration

Hair with high porosity (which can be exasperated due to heat damage or coloring) absorbs moisture quickly but loses it just as fast. This type of hair needs richer hydrators and frequent moisture-replenishing routines to prevent dryness and frizz.
READ ARTICLE