The pomegranate is a juicy fruit full of sweet fancies. Once plucked, it has hundreds of uses. Often referred to as the “fruit of life,” we witness first-hand how the fruit’s enriching oils restore and rejuvenate hair. This is why we use this natural ingredient in many of our luxury hair products.
Pomegranates thrive in the Mediterranean and in Italy especially. This is another reason why we pride ourselves in including it in our formulas. But let’s delve deeper into why the fruit is gaining popularity as a number one source for healthier, shinier hair.
Pomegranate oil is derived from the cold press of pomegranate seeds, which produce a light amber and fruity, fatty liquid. This oil is infused with restorative properties such as minerals, fibre, vitamins A, C, and E, and folic acid, as well as antioxidants that have been used for skincare and medical treatments for decades.
Now, we have revolutionised pomegranate oil by combining it with ingredients that enhance its efficiency to nourish hair and provide the following benefits:
1. Deep moisturisation
Pomegranate seed oil is enriched with a wealth of fatty acids that allow it to penetrate deeply and moisturise hair strands, imparting a sumptuous softness that is truly unparalleled. The fatty acids include linoleic acid and stearic acid, two properties that effectively work to soften and hydrate thirsty hair. Hair that’s softer and hydrated tends to be less prone to frizz, so indirectly, you can also say that it has anti-frizz abilities.
2. Scalp fortification
This fruit also contains punicic acid, a molecule popular among scientists for its anti-inflammatory properties. This derivative is fabulous for your skin, including your scalp. It helps to soothe irritations to keep your scalp clean and in its best condition. Plus, it also has anti-fungal benefits that help prevent and stop conditions like dandruff.
3. Increased hair strength
The antioxidants found in pomegranate oil offer an exquisite shield of protection against the damaging effects of oxidative stress and prevent the accumulation of dirt on the scalp. Through stimulation, it improves blood flow to the scalp, thus promoting stronger, healthier hair growth.
4. Radiance and shine
Free radicals in the environment, like pollutants and product build-up, can cause hair to lose its shine. The enriching fatty acids found in pomegranates help to combat these effects by coating hair strands with a protective layer that helps reduce the number of free radicals and product particles that stick to strands. The result is a clean and smooth hair cuticle that reflects light brilliantly to emanate radiance and shine.
5. Hair growth
While there are no direct studies to back the claim that pomegranate seed oil directly impacts hair growth, we do know it aids in promoting a healthy hair environment in which hair can grow. Thanks to its high content of antioxidants, it improves blood flow to the scalp, which is essential for a healthy scalp and the stimulation of stronger and potentially faster hair growth. The moisturising effects can also encourage hair to look fuller and stronger so that it appears longer.
Which products contain pomegranate?
Now that you know why this delectable Mediterranean fruit is used for skin and hair, we’ll connect you to the best sources so that you can start infusing your locks with the oil’s juicy goodness.
Here’s our collection of Italian-inspired hair products that contain pomegranates:
Favoloso Volumising Mousse
Favoloso Volumising Mousse is a lightweight mousse designed to lift roots and add buoyancy to hair during blow-dry styling. Pomegranate oil is included in the formula to moisturise and smoothen hair, while certified organic botanicals like ginseng and aloe vera help lift, hold, and restore balance to your locks. This award-winning formula is a popular professional “secret” found in the kit bags of world-renowned hair artists across the globe.
Favoloso Movement Spray
Containing over 98% naturally derived ingredients, including pomegranate and other vegan proteins, Favoloso Movement Spray is another lavish hair formula that heals and enhances the beautiful texture of hair. The product draws inspiration from summers spent on Sicilian beaches and is an invigorating touch to a hair care routine. The pomegranate works to soften and condition all hair types to help create amazing beachy waves.
Dolce Satin Glow Booster
We love this formula for its effervescence. Using pomegranate for its vitamins and antioxidants, Dolce Satin Glow Booster combats frizz, hydrates, and reduces moisture loss while improving hair softness and strength. Spray it on your damp hair before styling to reap the best results. Bask in the freshness of pomegranate-infused hair that’s detangled, de-stressed, and delectably radiant.
“A pomegranate is filled with rubies when you open it up. Diamonds may be a girl’s best friend – but not for me. I love rubies.”