Valentina Vetrugno

Art Director

Rossano Ferretti HairSpa, Four Seasons Madrid

Who is Valentina Vetrugno? Creative hands. Thoughtful soul

With 15 years of experience in hairdressing - and nearly three years as a Hair Artist with Rossano Ferretti, including over a year at the Rossano Ferretti HairSpa at Four Seasons Hotel Madrid - Valentina Vetrugno brings a refined, highly personalised approach to her craft. Set within one of the city’s most prestigious destinations, the salon attracts international guests seeking luxury experiences, privacy, and expert care for all hair types and textures. Valentina’s skill lies in her ability to blend intuitive artistry with technical precision, offering bespoke results that celebrate natural beauty and individual identity.

Valentina specialises in the world-famous and exclusively available Ferretti Metodo Cut - a technique that differs from traditional cutting methods by following the natural fall of the hair, enhancing softness, movement, and personalised shape for effortlessly elegant results. She also brings expertise in soft balayage, beautifully crafted blondes, men's grooming, and Rossano Ferretti’s signature HairSpa treatments - making her a true all-rounder with a particular sensitivity to both beauty and wellbeing.

Personal Profile

Clients describe her as a joyful, empathic and active listener
Loves spending time with family (including her beloved dog)
Draws inspiration from everyday beauty, people’s stories, and emotional connections
Enjoys staying active, reading, and relaxing on Madrid’s lively terraces
Passionate about travel and exploring new perspectives
Quote to live by: "Live and let live." A simple yet powerful reminder to honour others’ journeys while staying true to your own

Valentina’s Expertise

At the heart of Valentina’s work is a desire to highlight each guest’s natural beauty. Her approach is tailored and intuitive - carefully considering lifestyle, personality, and hair type to craft results that feel refined, effortless, and easy to maintain. Whether she’s offering a transformative cut, a rejuvenating spa treatment, or an expert beard trim, Valentina’s work is always rooted in care, authenticity, and connection.

“Hair isn’t just about trends or technique—it’s about understanding who someone is and helping them feel seen.” – Valentina

For Valentina, the Rossano Ferretti experience is a harmony of luxury, passion, and purpose. From the stunning salon settings to the artistry of each team member, it’s an environment where every detail is thoughtfully curated. Combined with exceptional product quality and personalised care, it’s an experience that lingers long after the appointment ends.

A Memorable Moment

“One of the most touching experiences in my career has been with a loyal client who flew twice from Switzerland to Madrid, booking a hotel room just to have her haircut with me. She even did the same when I was based in the Rossano Ferretti HairSpa in Four Seasons Milan. That kind of trust and support means the world to me - it reminds me why I do what I do.” - Valentina

Valentina’s Favourite Products

"Incredibly versatile, nourishing from scalp to ends, and it even works beautifully as a beard serum. Extraordinary!"

"Adds effortless texture and movement with zero stiffness - perfect for that soft, undone finish that so many of my clients love"

“Exceptionally gentle and hydrating, leaves my hair feeling clean, soft, and beautifully cared for after every wash”

Articles

Hair Care
How To

How to Make Hair Soft and Silky

In this article: Understand Your Hair’s Natural State First Don’t Overwash – Let Natural Oils Work for You Use Nourishing Products in the Shower Be Gentle with Wet Hair Master Your Blow-Dry Technique Switch to a Satin Pillowcase Feed Your Hair from Within Be Consistent, Not Extreme A Final Word from Madrid… FAQ When it […]