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Skinification of hair care: our generational philosophy

In this captivating conversation, we delve into the world of hair care with the masterful Rossano Ferretti, our founder and global hair Maestro, who shares his insights on the “skinification” of hair care. Far from being a mere buzzword, skinification is a movement that draws its inspiration from self-care rituals for the skin. As a brand, Rossano Ferretti Parma has been an early adopter of this avant-garde approach, cementing its place at the forefront of this revolutionary hair care philosophy.


The Skinification Movement

More than just a passing trend, skinification is a philosophy rooted in self-care rituals for the skin. It is about treating your skin with the utmost care, using only the highest-quality natural ingredients and products. And now, this same philosophy is applied to hair care.

Rossano elaborates on the concept of skinification, which is revolutionizing our relationship with our hair. He explains, “Our hair is essentially an extension of our skin. It only makes sense to treat it as such. From scalp care to the use of natural ingredients, formulas, and routines that nourish and enhance skin cells, the logical conclusion is that the same principles should apply, in varying degrees, to our hair.”

At a time when incorporating skincare ingredients in hair care was a rarity, Rossano Ferretti Parma was a trailblazer, constantly researching and developing the notion that hair care and skin care are intertwined. At Rossano Ferretti Parma, we have been at the forefront of the skinification movement for over a decade. We have always believed that hair care should be a holistic experience, where every aspect of the process is designed to enhance the health and beauty of your hair.

By the time the skinification movement gained momentum, Rossano Ferretti Parma had already created and released sophisticated formulas and techniques that infused hair care with skin care.

Image of a blonde girl with wavy hair applying Prodigio regenerating oil to her hands.


Cosmetics for Hair

For us, hair care is an art form, just as a painter carefully selects their colors and brushes. Our team of expert stylists uses the finest products and techniques to create stunning, personalized looks for each client. Our approach to hair care is deeply influenced by the world of beauty, where the same principles that make for great skincare also apply to hair care.

For example, our products are infused with natural ingredients such as hyaluronic acid and vitamin C, which have been popular in the world of skincare for years. By using these ingredients in our hair care products, we are able to nourish and restore hair health from the inside out.


Hair care as unique as your skin

At the heart of our skinification philosophy is the belief that there is no “one-size-fits-all” approach to hair care. Just like skin, hair comes in a variety of textures and types, each with its own unique needs. That’s why we take a personalized approach to hair care, tailoring our products to meet the specific needs of each client.

At our online store, you will find a collection of expert hair products formulated for different hair needs and aspirations, whether your hair is thick, thin, straight, curly, dry, oily, limp, or coarse and unruly. We believe that hair care should be as unique as your skin.


Carousel of images showcasing men and women and their hair, with some holding Rossano Ferretti Parma products in their hands.


Scalp Care

One of the most important aspects of skinification is the idea that scalp care is just as essential as skincare. Just like the skin on your face, your scalp requires regular maintenance and nourishment to stay healthy and vibrant. That’s why we offer a range of scalp care products designed to rejuvenate and revitalize your scalp. You can read more about scalp care wellness in one of our previous posts.

According to Rossano, “Just like our skin wrinkles and becomes frailer with age, our scalps are also affected”. Internally, our cells start to deteriorate, and maintaining healthy hair becomes more challenging. The inevitable passage of time is accompanied by a modern way of life that can also negatively affect our scalp and the hair that grows from it.

To address this, we developed an easy scalp care routine that targets scalp cells like you would skin cells, to rejuvenate the scalp, stimulating it for nourished, healthy hair growth. Our revolutionary Prodigio Scalp Scrub is a gentle exfoliating scrub that cleanses the scalp, using the power of olive kernel seed. Rossano explains, “It is a skinification hair product that eliminates impurities, excess oils, product build-up, and dead skin cells while improving circulation and nourishing hair to promote a healthy scalp and locks.”


Image of a girl getting her hair washed at a hair salon station alongside an image of Rossano Ferretti Parma's Prodigio scalp scrub.



We are also proud of our award-winning Global Green Beauty and Women’s Weekly-recognized Vita Rejuvenating Serum, enriched with 97% natural ingredients, including certified organic botanicals, hyaluronic acid, and konjac, to fortify hair with resilience and softness. Inside this formula, you will find a unique natural blend combined with the latest skincare technology, allowing direct-to-scalp application for a nourished and rejuvenated scalp that stimulates healthy hair growth. This is particularly ideal for clients looking to reduce hair fall and hair thinning. In fact, we have a dedicated blog on ‘How to make thin hair thicker’ that features the best tips from our global team of Hair Artists.



Together with our global team of top hair and beauty specialists, we have redefined luxury hair beauty for the 21st century, reinforcing our position as one of the world’s most desirable skinification haircare brands. Experience the magic of skinification for yourself at Rossano Ferretti Parma.