Blog

Your hair is your crowning glory and those curls you’re rocking, they’re more valuable than the rarest gems! That’s why we encourage you to embrace your natural curls and tousles and flaunt them alla moda! In this FAQ, we discuss how to bring out natural curls so that your kinks, coils, and curls are fabulous […]

It’s easy to neglect what you can’t see, which is why many of us forget to nurture our scalps. However, lack of scalp care can lead to conditions that will eventually demand our attention, leaving us to fix problems that could have easily been avoided. From dryness and itchiness to irritation and dreaded dandruff, all […]

From fashion to food, we Italians are connoisseurs of many things! And YES! This includes fabulous hair. If it wasn’t for our rich Italian passion for beautiful things – well, our hair maestro, Rossano Ferretti himself, may never have pursued his dream of creating gorgeous hair in his wake. But pursue his dream he did! […]

Let’s be honest – few (to none) of us pitch up at the salon with hair that’s perfectly prepped. We’re there to place our hair in the hands of professionals for a luxury hair care experience, so why put effort into washing, nourishing, and even brushing it beforehand? The thing is, dear beautiful people, is […]

We’re here to say ADDIO to split ends once and for all – and we encourage you to join our anti split end revolution! Pesky broken ends and flyaways can cause havoc on hair that would otherwise be smooth, lush and, well, favolosi! To swoop in and help you make your precious hair a statement […]

We care about your hair just as much as you do and that’s why, in this article, we sought advice from our famous hair maestro, Rossano Ferretti, himself. This advice will help you to “pump up the volume” as they say, without resorting to harsh chemicals that will do more damage than good! But first […]

Summers are made for fun! Think “beach trips, late-night dips in the pool, and days spent at the lake.” However, swimming can totally wreak havoc on your gorgeous locks, with chlorine being the number one culprit. This chemical has its perks, but its effect on your hair is not one of them! The good news […]

Bold and beautiful is our Italy – but our lush landscape would be dull without the sparkling ocean that caresses the contrasting coastline. The deep, inviting blue water adds to our Italian enchantment! Call it a “finishing touch,” if you must! Just like the sea completes the place that gave birth to our brand; nourished, […]

Dreaming about long, luscious locks? In this article, we’ll discuss how to make hair grow faster – the natural way! If we had a magic potion that would make your hair grow centimetres overnight, trust us, we would share it with you! But until such formula exists, we prefer to encourage hair growth using a […]