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3 ways to embrace natural hair

Caring for your hair is a deeply personal undertaking. You choose the hairstyle you prefer and the products you use. But sometimes – just sometimes – you may find yourself overdoing it. You’ll find yourself stuck in laborious hair rituals that do more harm than good. The Rossano Ferretti Parma team is here to alter this.

We are passionate about supporting natural hair, and we’d love for you to share our perspective.

“Natural hair” does not mean your locks will be messy or unkempt. On the contrary. It’s a gentle approach that helps enhance the natural way your hair falls. Whether you have curly or coily hair or unruly tresses that need light taming, you can embrace your natural hair and absolutely love its feel, shape, and form.

Here’s how you can embrace your natural hair:

1. Adopt a simpler, nourishing hair routine

You don’t have to follow a stringent hair routine or rely on Keratin and relaxing treatments to have lovely, smooth, and silky-soft hair. But you must use the right products suited to your hair type and texture. Therefore, we created luxurious hair care collections that cater to different hair needs, all while using natural ingredients and avoiding harsh chemicals. Each of these routines also only includes three simple steps so that maintaining natural hair is easy.


Grandioso Volumising Routine – Plump up and lift dull, listless hair with the Grandioso Volumising Routine.

Ideal for thin, limp locks, these formulas use root-lifting ingredients to make natural hair appear bouncier and full of body.

Step 1 – Energise your strands with Grandioso Extra Volume shampoo

Step 2 – Use a conditioning formula to soften your hair without weighing it down

Step 3 – Spritz your tresses with a volumising spray for a natural volume boost

Rossano Ferretti Parma's products. Grandioso collection


Dolce Nourishing Routine – If your hair is dry, and of medium thickness, , then the Dolce Nourishing Routine is your solution. Inspired by the contrasting mountain and ocean landscapes of the Abruzzo region in Italy, this 3-step program deeply hydrates and nourishes locks to soften and repair broken, thirsty strands.

Step 1 – Wash your hair with Dolce Repair & Nourish Shampoo

Step 2 – Deeply moisturise your hair with Dolce Repair & Nourish Hair Mask

Step 3 – Soften and add shine to your hair with Dolce Satin Glow Booster spray

Rossano Ferretti Parma's products. Dolce collection


Intenso Smoothing RoutineThe Intenso Smoothing Routine is designed for coarse hair that needs to be

calmed and de-stressed. It can be used to tame flyaways and remove tangles so that curls, coils, and wayward hair is naturally tended to, allowing strands to take on their beautiful natural shape and form.

Step 1 – Wash your hair with Intenso Moisturising & Smoothing Shampoo

Step 2 – Make coarse hair more manageable with Intenso Softening & Smoothing Mask

Step 3 – Use Intenso Smoothing Serum to de-frizz hair while reducing breakage

Rossano Ferretti Parma's products. Intenso collection


Vita Rejuvenating Routine – Add life to tired, ageing, or over-processed hair with our Vita Rejuvenating Routine. These unique formulas contain over 95% natural ingredients like avocado, hyaluronic acid, and green tea to stimulate healthy hair growth while strengthening locks for fuller-looking hair that’s fortified, supple, and youthful.

Step 1 – Use Vita Rejuvenating Shampoo to revitalise thin, fragile & weak hair.

Step 2 – Apply Vita Rejuvenating Mask to restore vitality and moisture to depleted hair

Step 3 – Swathe strands (and scalp) in Vita Serum to add shine and lustre for youthful-looking hair, and stimulate healthy hair growth.

Rossano Ferretti Parma's products. Vita collection


2. Invest in a good haircut

The right haircut can ensure a hassle-free approach to maintaining favoloso (fabulous) natural flowing hair. Even a regular trim can help avoid frizz and flyaways so that your chemical-free locks conform to a more flattering shape.

If you live near a Rossano Ferretti Hair Spa or are travelling to one of our catered-to destinations, you can treat yourself to our world-famous “Ferretti Metodo Cut” or Ferretti Invisible Cut. This RF-exclusive cut entails enhancing the individual beauty of every client by tailoring a haircut according to the hair type and the characteristics of the individual person, rejecting standardisation and conformity.

“I created the invisible haircut to make every person feel naturally beautiful in their own way.”

– Rossano Ferretti

‘Rossano Ferretti Hair Spa, Park Hyatt Dubai’

 3. Apply a simple approach to styling (less is more)

Another secret to embracing natural hair is to use less product, fewer heated tools, and rely less on artificially styled hair looks. The trick is to use gentle products that embrace the natural flow of your hair themselves, allowing strands to bask in a nourishing environment where they can thrive without the shock of chemically induced treatments.

It may take some days or weeks for your hair to truly reveal its natural hair beauty. For example, natural curls that are used to being straightened regularly may take time to reveal themselves. But with a dedicated, gentle routine, you’ll soon have that natural, supple look.

For natural styling, we recommend:

Favoloso Perfect Curls Serum to tame curls without using curling tongs or permanent chemicals.

Favoloso Movement Spray to give natural hair body and free-flowing movement.

Velluto Straightening and Smoothing Serum to de-frizz and de-stress hair so that it falls smoothly and in a desired form.

Natural hair doesn’t need to be something you shy away from. Your natural hair colour, type, and texture can be embraced and cared for so that the uniqueness of your locks are celebrated in every way.

Rossano Ferretti Parma's products. Girls holding products