As Creative Director of Rossano Ferretti, Stefania Colman plays a vital role in supporting the creative and strategic direction of the brand. With over a decade of research, study, and hands-on experience in the world of hair, Stefania brings a rare blend of artistry, technical knowledge, and emotional intelligence to every project she touches.
Personal Profile
Career Highlights
Her deep understanding of the industry has been shaped by close collaboration with Rossano Ferretti himself and his global network of exceptional hairdressers. Stefania has a unique ability to translate professional insight into innovation—bringing together creativity, performance, and purpose. Her influence has been instrumental in the creation and evolution of the Rossano Ferretti Parma haircare line, ensuring that each formula reflects the brand’s core values: personalised luxury, authenticity, and intuitive beauty.
She also leads the brand’s global shootings and campaigns from concept to execution—mastering each stage of the creative process and continuously interfacing with key people in the Ferretti group. From shaping the visual direction, to casting models (often choosing non-professional faces to reflect real beauty), to directing, producing, and even overseeing content creation, Stefania wears many hats with remarkable precision and vision. Every campaign is a reflection of her ability to blend storytelling with strategic intent—creating emotionally resonant work that feels both luxurious and deeply human.
Achievements
In addition to product development and campaign leadership, Stefania has been central in realising the brand’s exclusive hotel partnerships—working closely with Rossano and luxury destinations around the world to bring Rossano’s hair spa vision to life. She continues to champion the artistry of hairdressing and the importance of education, helping to spotlight hair care as an essential part of holistic wellbeing—on par with skincare and self-care.
Stefania’s work is driven by a deep respect for the hairdressing community, a constant desire to learn, and an unwavering commitment to beauty as a deeply personal and emotional experience.
“Working with Rossano is a daily masterclass in artistry, intuition, and vision. His passion for hair, for people, and for celebrating individuality continues to inspire me every day. It’s a privilege to help bring that vision to life—through our products, our hair spas, and the incredible global community of professionals who share in this journey.”
— Stefania Colman
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