How to Choose the Best Hair Masks for Your Hair
In this article:
One of life’s pleasures is having fabulous hair. So, if we’re going to “do hair” – then we should delve in and do our BEST! Right? Right! And that’s where hair masks come in. More than just a treat or a luxury item, hair masks are almost a requirement for healthy and vibrant locks that make passer-by look at you twice – in a good way! The trick, however, is to find a mask-type that will ultimately help you to achieve your hair goals by taming the hair you have.
But here’s the thing: not all hair masks are created equal. The trick is to find one that works in harmony with your unique hair type and goals. Whether you’re dealing with fine flyaways or colour care, thick curls or thirsty ends, there’s a perfect match waiting to be discovered.
The good news is that we’re here to assist with this, come sempre [like always].
Let’s start –
What Is a Hair Mask?
Hair masks are often referred to as “conditioning treatments” or “intensive hair conditioners”. They work like face masks that nourish and hydrate your skin, except in this instance, they are applied to your hair to deeply condition it and improve its health.
Hair masks differ from every-day conditioners because the ingredients are more concentrated. Their application also requires that you leave them on for a little longer than you would your normal conditioner.
The ingredients that are found in hair masks can differ greatly. However, the best hair masks are ones that have been carefully formulated by professional hairstylists who know what will work effectively for your locks, contain natural ingredients and avoid harsh chemicals.
The importance of Hair Masks
Premium-quality hair masks are great for nourishing your hair and keeping it manageable in between visits to the salon. While hair-mask ingredients can vary and are designed to target different hair types, they generally all benefit your hair in one or more of the following ways:
- They soften hair and make it shinier
- They add moisture to your hair and scalp
- They help to reduce hair breakage and damage
- They help to reduce frizz
- They contribute to a healthier scalp
- They can make your hair stronger
To get the most out of a hair mask or hair treatment, it’s important that you match it to both your hair type and your hair goals.
The Best Hair Masks for Your Hair
The Best Hair Mask or Conditioner for Fine and Thin Hair
If your hair is fine or thin, then you want to prevent your hair from being weighed down. This means that you should avoid treatments that are too thick and rich in texture – which hair masks generally are. Instead, choose a product that features lightweight hydrators, such as jojoba oil, coconut oil, or almond oil that will help to rejuvenate and lift strands.
For hair that’s both fine and fragile, strengthening elements like naturally derived proteins can offer invisible support. These ingredients reinforce the hair structure from within, helping to reduce breakage and improve elasticity—without leaving behind a heavy residue.
Used weekly, a fine-hair-friendly mask can help hair feel fuller, smoother, and healthier—without weighing it down.
Grandioso Volumising Conditioner
What We Like
• Adds visible volume and bounce without residue
• Nourishes fine, flat hair while preserving movement
• 95% naturally derived ingredients
• Elegant scent with notes of Mandarin, Patchouli, and Oud spice – evoking the warmth and charm of summer evenings on the Tuscan coast
What to Consider
• For coarser or very dry hair types, try our ultra-nourishing Dolce Mask for deeper hydration and softness
Hair Type: Fine, flat, limp
Key Ingredients: Ginseng, almond, avocado
Size: 200 ml
The Grandioso Volumising Conditioner is crafted for fine or flat hair that craves body and bounce. Inspired by the natural vitality of Umbria, Italy, it blends lightweight plant proteins, energising botanicals, and nourishing oils to help lift and plump the hair lengths without heaviness. Ginseng and shea butter support strength and resilience, while sunflower and avocado oils deliver weightless hydration.
What We Like
• Strengthens fragile, maturing hair while keeping it weightless
• Plumps thin strands for a fuller, more resilient look
• Hydrates and protects against breakage with soft, fluffy results
• 95% naturally derived ingredients
• Sophisticated scent of mandarin, patchouli, oud & spice – evoking warm Tuscan evenings
What to Consider
• Best used after shampooing and before styling; for deeper nourishment, pair occasionally with the Vita Rejuvenating Mask
Hair Type: Thin, fragile, maturing, or dull hair
Key Ingredients: Shea butter, avocado & coconut, natural ceramides, biotin and plant based fatty acids
Size: 200 ml
The Vita Rejuvenating Conditioner is a pro‑age, lightweight hydration treatment designed to fortify and uplift delicate, thinning, or ageing hair. With a 95% naturally derived base of shea butter, coconut, and gingko, it delivers soft, fluffy moisture without heavy residue. Enriched with natural ceramides, and plant proteins, it helps restore the hair’s lipid barrier, enhance elasticity, and reduce breakage. From the very first use, hair feels visibly plumped, stronger, and fuller-looking.
The Best Hair Mask for Thick Hair
For hair that is thick, coarse or curly, you’re going to need a mask that will pack a real punch! If you’re dealing with thick, coarse, or curly textures, your strands likely crave serious moisture. These hair types tend to be drier by nature because it’s harder for natural oils to travel from root to tip. Using heavy and rich masks that are infused with ingredients such as coconut oil, almond oil, shea butter, and avocado will soften your locks for smoother and suppler strands.
Look for masks with a creamy, dense texture that coats hair evenly and allows time for absorption.
What We Like
• Provides intense hydration and control for thick, coarse, unruly hair
• Softens and smooths, making strands more manageable and silky
• Over 90% naturally derived ingredients, including shea butter, almond and avocado
• Spicy‑fresh scent with patchouli, sandalwood, saffron, and amber – bringing to mind sultry Sicilian evenings
What to Consider
• Rich, luxurious texture – only a walnut‑sized amount is needed per use to avoid heaviness
Hair Type: Thick, coarse, dry, frizz-prone
Key Ingredients: Shea butter, almond oil, avocado oil, vegetable proteins
Size: 250 ml
Inspired by the vigorous hair of Sicily and Sardinia, the Intenso Smoothing Hair Mask deeply hydrates, disciplines frizz, and adds silky softness to thick or difficult hair. Its rich blend of butters, oils, and plant proteins works to smooth out tangles and renew strength, transforming coarse strands into more manageable, lustrous hair. Just a small dose delivers long-lasting smoothness and control – leaving hair sleek, shiny, and beautifully tamed after each use.
The Best Hair Mask for Dry and Damaged Hair
If your hair is feeling brittle, thirsty, or a little frazzled, then it might be time to treat it to a deeply nourishing mask. A good one will help replenish lost moisture, smooth rough cuticles, and restore that soft, silky texture we all crave. Consider it your hair’s weekly reset button.
Ingredients like keratin and hyaluronic acid work wonders here. Keratin, a protein found naturally in hair, helps to reinforce the structure of each strand, while hyaluronic acid draws in moisture and plumps up thirsty hair fibres. Add in a medley of fruit oils or plant butters, and you’ve got yourself a silky-soft recovery session.
What We Like
- Deeply hydrates dry hair without weighing it down
- High-performance natural ingredients, over 97% naturally derived
- Improves shine, softness, and manageability after first use
- Luxurious scent inspired by Italian confections
What to Consider
- For thicker, coarse dry hair consider the Intenso Smoothing Mask for a more intensive hydrating treatment.
Hair Type: Dry, brittle, dull
Key Ingredients: Hyaluronic acid, shea butter, fruit oils, green tea, grape leaf
Size: 250 ml
This Nourishing Hair Mask is an indulgent yet effective treatment for anyone struggling with dry or brittle hair. Inspired by the natural beauty of Abruzzo, Italy, this hair mask blends shea butter, hyaluronic acid, and certified botanicals to deeply moisturize, protect, and renew. The result is smoother, shinier, and more manageable hair after just one use.
The formula hydrates even the most parched strands, strengthens to reduce breakage, and softens frizz without leaving buildup or weight.
Prodigio Regenerating Treatment
What We Like
• A powerful bond‑building pre‑wash treatment that instantly repairs even the driest, over‑processed hair
• Delivers ultra‑soft, silky, and stronger strands from the first use – and continues to improve hair health with consistent use
• Over 95% naturally derived ingredients, including shea butter, olive extracts, and keratin proteins for deep nourishment
• Alluring scent of peach, mandarin, vanilla, caramel, and shea butter – evoking indulgent, sun‑kissed Italian evenings
What to Consider
• This is a pre-shampoo mask, to be applied to lengths of hair for around 10 minutes prior to shampooing. Rich and concentrated texture: only a small, walnut‑sized amount is needed per application to avoid heaviness
Hair Type: Extremely dry, damaged, colour-treated, over-processed
Key Ingredients: Shea butter, olive, keratin, and plant proteins
Size: 250 ml
Inspired by the restorative power of Italian hair care traditions, the Prodigio Regenerating Treatment acts as an expert bond-builder for damaged hair. Applied to damp, unwashed hair before shampooing, this pre‑wash mask penetrates deeply to restore internal hair bonds, enhance elasticity, and rebuild strength. Nutrient-rich shea butter, olive extract, and natural keratin work together to replenish, smooth, and protect, while antioxidant-packed proteins condition and soften each strand. Its luxurious richness means a little goes a long way – use just a walnut‑sized amount for transformative results. With regular use, hair emerges visibly renewed: silkier, stronger, and radiant.
The Best Hair Mask for Colour-treated Hair
When you’ve invested in that perfect shade – whether it’s a rich chocolate brunette, golden blonde, or a glossy copper—you want to preserve that vibrancy for as long as possible.
Colour-treated hair fades for many reasons: frequent washing, heat styling, sun exposure, or the wrong product choices. The right mask acts like a colour-preserving shield, sealing in pigment and helping strands stay soft and luminous.
Look for antioxidant-rich formulas that help fight dullness, along with smoothing ingredients like fatty acids and amino acids that keep the cuticle flat and light-reflective. This not only enhances shine but gives coloured hair that fresh, just-stepped-out-of-the-salon glow.
What We Like
• Seals in shades and brilliantly enhances vitality of colour-treated hair
• Nourishes without weight, leaving strands soft, silky, and radiant
• Over 93% naturally derived ingredients, with hydrating botanicals like shea butter, sunflower, and chamomile
• Advanced Colour Boost Complex forms a protective film to reduce fade and enhance shine
• Uplifting scent of fresh citrus, vanilla, caramel, and coconut – evoking the carefree feel of summer days
What to Consider
• Rich, creamy mask – apply a small, walnut-sized amount and focus on mid‑lengths to ends for best results
Hair Type: All types of colour-treated hair – especially dull or fading shades
Key Ingredients: Shea butter, sunflower seed extract, passion fruit oil, açai oil, rice bran oil, chamomile & pomegranate extracts
Size: 200 ml
The Splendido Colour Protect Mask is a lightweight yet luxurious treatment crafted to safeguard and revitalise dyed hair. As part of the Splendido routine, it works in tandem with the sulphate-free shampoo to seal cuticles, lock in colour, and boost luminosity. The High Hydration Complex – infused with biopolymers like hyaluronic acid – forms a moisture-retaining shield, while natural UV protectants like sunflower seed extract help prevent fading. Enriched with passion fruit and açai oils, shea butter, and plant extracts, it hydrates, softens, and intensifies shine. In less than three minutes, colour-treated hair emerges visibly refreshed and vibrant.
The Best Hair Mask for Blonde, grey or highlighted hair
Blonde, platinum, silver, or highlighted hair has its own special set of needs – especially when it comes to tone. Over time, these shades can develop unwanted yellow or brassy undertones, caused by product buildup, sun exposure, or even tap water. That’s where a purple mask comes in.
These violet-tinted treatments help to neutralise warm tones and bring back that cool, luminous brightness you originally fell in love with. But a good purple mask doesn’t stop there. The best ones also nourish. Hydrating oils and soothing botanicals help care for hair that’s often been lightened or processed, adding moisture and strength while keeping tone beautifully in check.
Use it weekly as your tone-saving secret weapon, and step out with your colour looking cool, clean, and refreshed.
What We Like
• Neutralises brassy yellow tones for bright, cool-toned blonde, bleached, or grey hair
• Deeply conditions and strengthens chemically treated hair
• Up to 95% naturally derived ingredients like rice proteins and guarana
• Provides hydration while boosting shine and silkiness
What to Consider
• Use just a walnut‑sized amount and leave in for 1 min (for grey hair) or 3–5 min (bleached/coloured blonde) – overuse may tint slightly due to its high pigmentation.
Hair Type: Bleached, coloured blonde, or grey hair prone to brassiness
Key Benefits: Tone correction, deep moisturisation, enhanced shine & strength
Size: 150 ml
This purple toning mask is the perfect weekly pick-me-up for cool-toned hair. Fortified with purple pigments, it counteracts warm yellow hues while nourishing strands with rice proteins, ginseng and guarana. In just one application, hair feels softer, more resilient, and radiantly luminous. Follow usage guidance precisely to optimise tone without risk of overpurple.
Long Hair and Strengthening
Long hair is a statement, but it comes with its own set of needs. The longer the hair, the older the ends—and the more likely they are to be dry, weakened, or split. That’s where a strengthening, bond-building mask becomes essential.
Bond-building technology works within the hair fibre to repair internal damage and reinforce structural integrity. This is crucial for long hair, where keeping strength consistent from root to tip is the key to length retention.
Pair that with moisturising oils and proteins, and you’ve got a treatment that not only prevents breakage but helps long hair stay glossy, supple, and easy to style. Think fewer tangles, less snap, and a silkier finish overall.
What We Like
• Fortifies fragile, mature, or thinning hair to support longer, stronger strands
• Improves resilience and reduces breakage over time
• Deeply nourishes to restore vitality, softness, and shine
• Over 98% naturally derived ingredients – including shea butter, coconut and avocado
What to Consider
• Rich, concentrated formula – use just a walnut-sized amount from mid-lengths to ends to avoid heaviness. For lighter hydration try the Vita Rejuvenating Conditioner.
Hair Type: Thin, fragile, depleted, maturing, dull
Key Ingredients: Shea butter, coconut oil, and avocado oil
Size: 250 ml
The Vita Rejuvenating Hair Mask is expertly crafted to strengthen and extend the life of weak or ageing hair. With a powerful blend of shea butter, coconut, and avocado oils, along with radish seed oil and soy proteins, it restores essential nutrients to the hair shaft. This intense treatment not only softens and smoothest but also builds resilience – helping reduce hair fall and support growth. Just a small amount delivers powerful nourishment, resulting in hair that feels thicker, more elastic, and visibly healthier from root to tip. Over time, consistent use significantly strengthens strands, leaving mature or weakened hair revitalised and ready for greater lengths.
We’ll leave you with a professional tip:
