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    • Ingredients

    Avocado Oil for Hair: 3 Important Benefits

    Looking to enhance your hair with a new relationship? Fall in love with avocado. Yes – you read right, a.v.o.c.a.d.o. With this single superfood, you can whip your locks into shape. Add it to your salad or blend it into your smoothie and you’ll see some amazing results over time. However, if you really want […]

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    • Hair Care
    • How To

    How to Care for Your Hair Ahead of a Salon Appointment

    Let’s be honest – few (to none) of us pitch up at the salon with hair that’s perfectly prepped. We’re there to place our hair in the hands of professionals for a luxury hair care experience, so why put effort into washing, nourishing, and even brushing it beforehand? The thing is, dear beautiful people, is […]

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    • News

    The Best Treatment to Repair Split Ends

    We’re here to say ADDIO to split ends once and for all – and we encourage you to join our anti split end revolution! Pesky broken ends and flyaways can cause havoc on hair that would otherwise be smooth, lush and, well, favolosi! To swoop in and help you make your precious hair a statement […]

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    • How To

    How to Add Impressive Volume to Fine Hair!

    We care about your hair just as much as you do and that’s why, in this article, we sought advice from our famous hair maestro, Rossano Ferretti, himself. This advice will help you to “pump up the volume” as they say, without resorting to harsh chemicals that will do more damage than good! But first […]

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    • Hair Care
    • How To

    How to Protect Your Hair When Swimming – The Chlorine Effect

    Summers are made for fun! Think “beach trips, late-night dips in the pool, and days spent at the lake.” However, swimming can totally wreak havoc on your gorgeous locks, with chlorine being the number one culprit. This chemical has its perks, but its effect on your hair is not one of them! The good news […]

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    • Hair Care
    • How To

    How to Get Glossier Hair: Rossano Ferretti’s Guide to Glossy Hair Care

    Bold and beautiful is our Italy – but our lush landscape would be dull without the sparkling ocean that caresses the contrasting coastline. The deep, inviting blue water adds to our Italian enchantment! Call it a “finishing touch,” if you must! Just like the sea completes the place that gave birth to our brand; nourished, […]

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    • Hair Care

    7 Luxury Hair Care Gift Ideas 2022

    A new season means new holidays, birthdays, and fantastiche celebrations! Rossano Ferretti Parma is here to help you make these magical moments even more endearing and together, our esperto team has created an exciting list of the best hair care gift ideas for 2022! From luxury hair gifts to unforgettable haircare experiences at our very […]

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    • Ingredients

    Sicilian Spring – An Inspiration for Beautiful Hair

    Looking for a light and airy luxury haircare range for the warmer season? Look no further than Rossano Ferretti’s invigorating selection of natural hair care products, perfect for spring hair (and all year round)! Drawing inspiration from spring in breath-taking Sicily, where scented orange and almond trees blossom and wildflowers dot the grasslands, many of […]

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    • Hair Care

    4 Benefits of a Pre-Wash Mask

    Sometimes, shampoo and conditioner alone just aren’t enough to replenish damaged and dry locks. We also need to consider that the hair washing process can take a toll on our strands. Enter pre-wash masks – or pre-shampoo treatments (pre-poos) – your new solution to taming frazzled hair in need of extra love and care! Our […]

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