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How to Use Hair Serum: Professional Tips from Hair Artists

Ah, bellezza! For those traversing the maze of hair care, the question often arises – what is hair serum? In the heart of Italian luxury, where timeless elegance meets modern beauty, Rossano Ferretti Parma presents the answer. Delve into the world of serums and learn how to apply serum like our Italian Hair Artists – with flair, finesse, and a touch of dolce vita.

But first, what is hair serum?

Hair serum is a specialized hair care formula, concocted with a blend of nourishing ingredients, that lock in moisture, reduce frizz and gives hair that coveted silky feeling of velvety softness. Rossano Ferretti Parma hair serums work beyond the surface level, they are designed to penetrate deeper, offering treatment and shine from the core. Think of it as the difference between a fleeting summer romance and a passionate Italian love affair that lasts a lifetime.

What does hair serum do?

Beyond providing an immediate visual gloss, serums act as a shield, defending hair against environmental aggressors, heat damage, and frizz. The consistent use of a hair serum not only enhances manageability but also ensures long-term health and vitality for the hair, making it a must-have in every beauty arsenal.

More on the benefits of hair serum: 6 reasons why you shouldn’t live without it.

Choosing the right hair serum

For the curly-haired belle, the dance of tresses can be wild and untamed. Enter the Favoloso Perfect Curls Enhancing Serum – a harmonious blend that accentuates every twist and turn, amplifying them whilst retaining their definition. Beyond mere aesthetics, it deeply nourishes and hydrates, ensuring that each curl remains soft, frizz-free, and resplendent. Using this serum is akin to giving your curls a luxurious sojourn in the serene Tuscan countryside, where they emerge vibrant, refreshed, and beautifully defined. Favoloso, indeed!

Image of a girl with red, curly hair holding the Favoloso Perfect Curls Serum by Rossano Ferretti Parma in her hand.


A person with thin, fragile or ageing strands often wonders, what does hair serum do for me? With the Vita Rejuvenating Serum, the answer is simple – it breathes life, strength, and vibrancy into every strand, just like the refreshing breezes of the Amalfi coast. Standing as a testament to timeless hair, the Vita Rejuvenating Serum’s perfect combination of upto 97% naturally-derived ingredients and hyaluronic acid work to plump up and thicken strands. What’s more, the serum can also be applied to the scalp to aid circulation and stimulate hair growth. With the Vita Rejuvenating Serum, one is not just styling; one is embarking on a rejuvenating journey, reminiscent of the renewing air of the Italian Riviera.

For the one battling with frizz and unruly thick hair, the Intenso Smoothing Serum works wonders. Imagine the serene canals of Venice, with not a ripple out of place – that’s your hair, smooth, calm, and gorgeous. For those graced with the luxurious volume of thick hair, managing its exuberance can often be a challenge. The Intenso Smoothing Serum, a saviour crafted especially for a grandiose mane, works diligently to tame, smooth, and add an exquisite sheen to thick tresses. Its rich formula of over 99% naturally derived ingredients penetrates each strand, offering a reduction in frizz and unruly behaviour, making hair more manageable and styled with ease. With every application, the Intenso Smoothing Serum transforms abundant thick hair into a silky masterpiece.

And for those who dream of that sleek, straight look, akin to the glossy pages of an Italian fashion magazine – Velluto Straightening Serum is your backstage pass. The allure of sleek, straight hair has captivated many, and with the Velluto Straightening Serum, achieving this elegant look becomes a sublime experience. Infused with the essence of Italian finesse, Velluto works its magic by streamlining each strand, rendering it smooth, straight and frizz-free, thanks to its formulation of upto 95% naturally-derived ingredients, including Almond, Avocado and Sesame Seed. But its prowess doesn’t stop at aesthetics; the serum also protects and nourishes, ensuring that the hair remains resilient against heat and environmental stressors. The result? A lustrous cascade of sleek, smooth hair that feels as velvety as the rolling hills of Umbria.

More on how to choose the right serum according to your hair type.

Image of the Intenso softening and smoothing serum and the Velluto straightening, anti-frizz serum by Rossano Ferretti Parma placed on a low wall.


How to Apply Serum: It’s all in the details

Preparation: Begin with clean, damp hair. Think of it as the pristine canvas of a Renaissance painter.

Dosage: Take a small amount (less than a teaspoon) of your chosen Rossano Ferretti Parma serum. Depending on the thickness of your hair, you can choose to apply a little more as needed. (But remember, with our rich, concentrated formulas, a small amount goes a long way).

Warmth: Rub it between your palms. Imagine warming your hands by a Tuscan fireplace.

Distribution: Gently work the serum through the lengths and ends. Do not apply to the roots (unless applying 1-2 drops of the Vita Serum directly to the scalp). Now, gently glide a Professional Detangling Brush through to evenly distribute throughout lengths. It’s like drizzling olive oil over a Caprese salad – even and delectable.

Style as desired: With the serum setting the stage, style your hair, imagining yourself on the streets of Milan, turning heads with every stride.

Image of a girl with brown, long, curly hair applying a hair product to damp hair.

A Call to Elegance

Now that you’re well-versed in how to use hair serum, it’s time to elevate your hair game. Shop now and immerse yourself in the luxury, sophistication, and efficacy of Rossano Ferretti Parma’s serums. After all, in the world of hair care, we believe in la dolce vita, every day.

Ciao for now and promise us you will take care of your hair health. Treat it with the reverence of Italian artistry. Shop Now.