Blog

Hazy summer days are on the horizon, and this means it’s time to prep your hair for a new season. To avoid frazzled, sun-dried locks, we look to our Italian haircare experts for tips for summer hair care. Here’s what they had to say: Hydration and Conditioning Are Key Hair that’s well hydrated is more […]

With our roots in Italia, we know a thing or two about thick, vigorous hair that needs extra taming. In fact, Rossano Ferretti Parma’s Italian heritage is the inspiration behind our Intenso Smoothing Shampoo – the best shampoo for thick coarse hair! But before we divulge why we’re so passionate about this shampoo, let’s tackle […]

It’s easy to neglect what you can’t see, which is why many of us forget to nurture our scalps. However, lack of scalp care can lead to conditions that will eventually demand our attention, leaving us to fix problems that could have easily been avoided. From dryness and itchiness to irritation and dreaded dandruff, all […]

People are often afraid to use hair oil because they assume it will weigh their locks down, leaving them with a greasy residue that’s everything but attractive. However, with the right professional haircare oil at your disposal, this shouldn’t be an issue. In fact, the very best hair oils will leave your hair looking more […]

You want to relax at the end of a long day, we get it. You’ve earned the right to put your feet up and enjoy some downtime – your body needs it! But just remember that your hair’s had a hard day, too! You spent the morning primping and styling it – and it performed! […]

Has hair loss got the better of you? If it helps, you’re not the only one! Many people battle with hair loss – it’s one of life’s banes! The good news: there are solutions and you don’t have to continue being a victim! Say goodbye to the clumps of hair you’ve been pulling out the […]

We’re here to say ADDIO to split ends once and for all – and we encourage you to join our anti split end revolution! Pesky broken ends and flyaways can cause havoc on hair that would otherwise be smooth, lush and, well, favolosi! To swoop in and help you make your precious hair a statement […]

Summers are made for fun! Think “beach trips, late-night dips in the pool, and days spent at the lake.” However, swimming can totally wreak havoc on your gorgeous locks, with chlorine being the number one culprit. This chemical has its perks, but its effect on your hair is not one of them! The good news […]

Bold and beautiful is our Italy – but our lush landscape would be dull without the sparkling ocean that caresses the contrasting coastline. The deep, inviting blue water adds to our Italian enchantment! Call it a “finishing touch,” if you must! Just like the sea completes the place that gave birth to our brand; nourished, […]